
In most businesses there are a few basic elements that are core to the success of the business… understanding those things and properly delivering on them is generally the difference between success and failure.
Max International’s Founding Representative Bill Andersen has identified, and exploited a few things that he feels are core to his success and the rapid success of the company. Bill states that there is comfort and freedom in understanding those things which help define and differentiate “any” opportunity from those that exists in the same space.
The first core principle is: Knowing. Andersen expresses that this is so much more than believing, or thinking. While it may sound simple, we smiled widely when we first heard it, but as Andersen put it “How many things in your life can you say you KNOW the outcome to, especially in business”. Our smile quickly faded… well Bill, what do you know?
“I know that we have one of the most, if not the most dynamic business opportunities in the market, I don’t think it, I don’t believe it… I know it!” Although the business is just over a year old, Andersen boasts that the company has a rock-solid financial base, top level management at every position and they are closing in on 3 million per month in gross sales. Max is further touted by representatives to have a product that is patented and has several hundred medical articles and studies completed on the effectiveness of the MAXGXL product. Andersen says “I know that we can deliver a very unique and compelling product possibly the best product in the market, and we have the data to prove it!”
Andersen further explains that for new representatives having the ability to KNOW for themselves helps them develop confidence and increases their success levels very quickly. This is important to Andersen, because he KNOWS that his success is dependent on the success of those newest representatives. Andersen emphatically states that for less than a single car payment, a new representative can be running a legitimate business, with access to significant products in a time when people are looking for answers physically and financially.
Next, Andersen KNOWS that it takes WORK… and lots of it. “This kind of work is meaningful, rewarding and fun, but it is real WORK still the same”. Bill Andersen explained and lead him to explain why this is the second core principle of his business. “For the record WORK is much more than simply completing tasks… or finishing duties and checking boxes off on a list” Andersen clarified, now with a wide smile across his face. To be immersed and engaged in what you are doing is more than completing tasks; it includes proper understanding including work ethic, work purpose and scope.
“Again this sounds simple” Bill says with a smile “But it is vitally important as ‘Steven R. Covey’ states in his book First Seek to Understand Then to Be Understood. I want people who join in this industry to understand what they are doing, and how important it is and how it will change the lives of countless others, including their own.” Max has created what we are calling the 48hour business plan. This plan is used for the newest rookie or a seasoned veteran in the MLM world. Andersen noted “In baseball, batting practice is the same for the Home Run Hitter or the newest guy, and it is no different in this business. There are specific things you have to do, regardless of who you are and what you have accomplished”.
Tomorrow gain insight about what Bill calls the difference between completing tasks and having opportunities in meaningful principle based efforts.

Popularity: 4% [?]