Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Alticor, Inc., parent of leading direct selling company Amway Corp., has selected Omniture Site Catalyst Web analytics to optimize the content for audiences of the company’s Web sites. Alticor has selected Omniture for more real-time Web traffic analysis, advanced merchandising and deeper segmentation,enabling the company to drive more targeted and meaningful content for independent business owner (IBO) communications, e-commerce conversion,order fulfillment, recruitment and product education. The new deal was well received by Omniture’s shareholders who sent the stock up 8.8% on the good news.
Alticor, Inc., with $7.1 billion in sales in 2007, has more than three million IBOs doing business in 80 countries and territories under the Amway and Amway Global/Quixtar North America brands. The company’s online channel has become increasingly important for future growth opportunities. Omniture will provide Alticor with the backing of worldwide offices, support for all global currencies, 24/7 customer support and service in eight different languages,and localized products and professional services.
“We selected Omniture for its flexible, multi-dimensional Web analytics solution so we could truly know what was happening on our sites,” said Heather Anderson, global Business director, Alticor. “Our previous Web analytics solution provided Web information, but we switched to Omniture because it will give us specific business metrics we can act on and a full online marketing suite that we can grow with. Now we can make business decisions based on real-time Omniture reports, which we expect will increase conversion among our audiences and improve our services for our IBOs.”
“One-to-one relationships are the hallmark of direct selling and companieslike Alticor are leveraging the Web more than ever to develop and nurturethose relationships,” said Chris Harrington, president of worldwide salesand client services at Omniture. “Using Omniture, Alticor canbetter understand the needs of its independent business operators, moreeffectively introduce and market its products, and increase conversionamong its customers.”
Popularity: 2% [?]
