Amway’s largest selling skincare line, Artistry, has been named this years official makeup partner of the 2008 Philippine Fashion week. I too did not realize that the Philippines had a fashion week, but they do, and the week features a distinguished list of designer runway shows held at the SMX Convention Center.
The show began May 26th and goes on for nine days. Artistry cosmetics will be used for all runway shows during the week long event, including a 15 minute themed fashion show that will feature the debut of Victor Ortego who will is the new chief makeup artist of the Artistry Brand.
Amway has been distributing Artistry products in the Philippines since 2001, but did not begin full operations there until 2005. Currently Artistry offers 100 of its 400 products in its line in the Philippines. The Amway Artistry line, is the only direct sales skin care line that is classified as a “prestige” brand, along with such companies as Clinique, Lancome and Chanel and ranks in the top 5 among cosmetics lines available globally.
Along with fashion week, Amway and Artistry have set up a Brand Experience Center featuring many of their cosmetics and skin care products, as well as Amway’s other top seller, Nutrilite, a line of vitamins and minerals. The 400 square foot center hopes to bring awareness of company products and answer questions about Amway, as well as to shine some line on opportunities offered by the company to its distributors.
Suzanne Comagon, Corporate Services Manager told reporters how thrilled Amway was to be a part of the exciting week in the Philippines. “We have been asked before to be part of the Fashion Week, but it is only this year that we felt that it is the right time for us to showcase what Artistry has to offer to the public.”
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