Avon (New York, NY) announced the latest in a string of strategic deals with legendary Finnish textile and clothing design company Marimekko. This latest announcement comes just one week after Avon’s deal with Emmanuel Ungaro which we covered.
Under the terms of the new deal, Marimekko will license its Unikko pattern to create a limited edition cosmetics collection.
“Avon is committed to the vision that all women should have access to great style and fashion. We’re thrilled to partner with global design powerhouse Marimekko - we are so impressed with their great reputation for creating fun, lively, fashion-forward designs. We feel confident that our customers will enjoy the merger of Marimekko’s energetic designs with the innovation of the Avon Color Brand,” said Geralyn Breig, Senior Vice President and Brand President for Avon Products, Inc.
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About Marimekko
Marimekko is a leading Finnish textile and clothing design company that was established in 1951. The company designs, manufactures and markets high- quality clothing, interior decoration textiles, bags and other accessories under the Marimekko brand, both in Finland and abroad. Marimekko products are also manufactured under license in various countries.
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