If you are a daytime t.v viewer, you’ve seen the new Avon commercials, which just premiered last week, advertising their latest perhaps “miracle” product. The Avon Anew Clinical Stretch Mark Smoother ($25) is geared toward the over 90% of the female population out there who have stretch marks and cellulite.
Studies show that 9 out of 10 women have stretch marks as a result of weight loss or gain, pregnancy or sometimes just genetics. Avon now says they have a way to gradually eliminate the signs of stretch marks and cellulite. Stretch marks are discolored scar tissue that is caused by a breakdown of collagen and elastin in the skin. Regular old vitamin E, or cocoa butter cannot eliminate these marks.
Avon’s patented Trilaser technology claims to stimulate collagen and boost elastin to help correct existing marks and prevent future ones. The Anew also contains Butea, a natural plan extract that helps to fade marks.
The cream is supposed to be applied twice daily, in the morning and in the evening, and here is the breakdown week-to-week of how Avon says that the Anew product will work:
–In 2 weeks: 75% of women showed a visible improvement in length & depths of their oldest stretch marks.
–In 4 weeks: 86% of women showed an improvement in the skin tone of their stretch marks.
–In 8 weeks: 91% of women showed an improvement in the appearance of cellulite.
Many products claim to help women eliminate stretch marks and cellulite. The so called miracle cures have so far, not been found to be too effective, although messaging the body with any kind of moisturizer has been proven to help stretch marks a bit, so its worth it to try even for that. In may experience I’ve found that diet and exercise work best, but even I am tempted to try this product to see if it is a somewhat quick fix or just some extra help. I’m eager to see the first reports on its effectiveness.
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