OpTree

The Direct Selling Association has a new information and tool site to help those who are interested in direct sales or those who might be thinking about getting into direct sales. The new site, is www.directselling411.com.

The site has tips and tools for both consumers and sellers but they look pretty static. There are cute little tips and statistics that provide a pretty basic overview of the business. There is also a glossary of the different terms used in the industry.

I’ve checked out the site, and its pretty basic, which is a bit surprising considering it comes from the DSA. The site is only a couple weeks old, so hopefully, as the site grows, they will add more relevant information and tools for those who want to enter into the industry.

The site features a blog which only seems to have one writer - Amy Robinson who is the VP of Communications at the DSA - which leads me to believe all the information that is put out on the blog will be very politically correct. It is not updated too often but maybe that will change.

One nice thing about the new site is a forum that will allow users to address topics of concern for them within the direct sales industry.

The Direct Sales Association is excited about their new venture, and feels strongly that it is a needed tool for the industry. In a statement released by Amy Robinson, “In a world where there’s a lot of competing information, it’s critical that consumers have a resource that provides a one-stop source for the facts about direct selling. This site looks at the good, the bad and the misunderstood — and even allows for constructive dialog through DSA’s first blog.”

It’s good to see that the DSA has finally done this on their own. They are pretty notorious for disliking any other blog out there that even mentions their company. While I know that this is NOT the direct sales industry’s first blog, as the DSA would like to claim, this is the fist one that the DSA has decided to do on their own. I guess they’ve seen all the other ones out there and are finally catching on that this is what the industry needs and wants. Unfortunately, the site really only showcases positive aspects and may not paint a completely accurate picture of the industry as a whole but that may come in time. For hard hitting news and tools that focus on the industry as a whole, the new DSA site will not offer much (well at least compared to OpTree) but it is a good looking site and has some nice, basic information.

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