OpTree

XS Energy Drink the best selling Amway product in North America, is working hard to clean up the environment.

The makers of the energy drink are working to get the U.S. Energy Department to provide carbon offset credits to their consumers.

XS was launched in 2002 after its co- founder, David Vanderveen, a former Red Bull distributor, had the urge to make and distribute a competing energy drink. Vanderveen, who is a startup/turnaround specialist explained the rationalization behind the energy credits.

“Americans are storing lots of fossil mass around its mid-sections. We don’t give people extra calories,” Because of the extra energy customers are getting — with few additional calories — they should be getting 0.41 to 0.5 credits for every 12-pack they buy.

The energy drink market is already a very crowded market with major brands like Red Bull, Monster etc…in the Network Marketing world, XS competes with Verve, Crunk and others.

Sales in 2007 grew 20 percent over 2006. Estimated sales in 07 were roughly $150 million dollars and the company, which started with only two flavors, citrus and cranberry-grape, now has over 14 flavors and is available in sugar free as well.

Popularity: 10% [?]