So we got the word that the ForeverGreen global conference ended and there was an announcement that said they “officially launched itself into the energy drink market at this year’s convention. After a successful test market period, the Company launched ElectriFire™“.
What is odd about the news is that just last month we reported that the company was seeing great success from already being in the energy drink market with a product called AmpliFire. So we decided to dig a bit deeper and found that the product looks exactly the same but with a different name. 
It seems that the US and Canada have been distributing AmpliFire but now they are going to launch it internationally under the brand ElectriFire. It seems like they are also going to replace any AmpliFire products with the new brand but they never mention anything about the re-branding initiative. In fact you cant even find AmpliFire on their site anymore.
We found it a bit confusing but hopefully the distributors will get a notice on the rebranding to ElectrFire.
One other quick note about the convention was that pro-network marketing politician Senator Oren Hatch was a guest speaker as was Utah State Attorney General Mark Shurtleff. Pretty impressive lineup for a company convention.
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