Kaiser Permanente (Los Angeles) has signed a three year deal with the nutritional health company, Herbalife, to sponsor the annual Los Angeles Triathlon which is expected to draw competitors from all over the country. The Triathlon is one of the biggest sporting events in the city each year. The nutritional health company will not only be corporate sponsor, but will also be the official nutrition sponser for the event which will be held on September 7th, 2008.
This year the Triathlon will feature a new corporate relay. Teams will be able to compete together for the Herbalife Corporate Team Championship.
Under the terms of the agreement, Herbalife will have rights on all race materials and signage at the traithlon. Attendees at the pre event expo and at the race will be able to receive samples of the herbalife products.
Herbalife sponsors 9 Triathlons in various cities throughout the year, as well as sponsoring the L.A Galaxy soccer team. The Company is dedicated to their own health as well. Herbalife has a fitness program for its employees. The February 2008 issue of Mens Health Magazine named Herbalife one of the “15 fittest companies.”
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Good story
Comment by C Dawes — February 17, 2008 @ 4:39 pm