As more and more teenage girls start building their checklist for preparations for Prom season, lia sophia - the fashion jewelry company - is prepared to help.
Attending the prom is possibly the most exciting event for any teenage girl, besides her wedding day. One would think that the dress is the most important part of the outfit, right? Even though the gown is critical, the accessories really complete the look and are equally important, according to Bonni Davis, vice president of sales for lia sophia.
“It is, actually, quite amazing what a difference accessories can make to one’s overall look. Whether it is jewelry or that special purse - accessories definitely add that ‘pizzazz’ we all look for when dressing up, especially at such a formal event like the prom,” Davis said. “As prom season arrives, we want to show teenagers how they can make their appearance perfect for prom night!”
A New York Times article recently cited a survey from Your Prom magazine, which found that the average student spends an estimated $638 on the prom, a $4 billion industry. In addition, 74 percent of girls end up spending a good portion of their money on beauty products like artificial nails and lip gloss during prom season. As the special event becomes a more popular event, students will probably spend even more than that, Davis said, adding that accessories will become increasingly important.
“Whether it is a little bit of sparkle and shine, or a bold color to bring out the tone in the dress a girl wears, jewelry is essential because it makes you have that ultimate edge over others,” Davis said.
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