Lifevantage announced that they have engaged media buyer Dennis Holt who is the founder of US International Media to promote their successful product Protandim for a nationwide television ad campaign.
Holt, who was the former founder of Western Media - one of the worlds largest media buying agencies, is going to work with Lifevantage and his team on leading the online marketing effort as well.
To add some more muscle to the promotion, the company is also working with Peter Baloff - an award-winning creative director with a reputation as one of the country’s most successful advertising strategists, helping to launch new companies and new brands utilizing results-driven advertising models.
This new initiative by the company is a big one. They signed on Ciplex to build their new site (clients include Dell, Nike, Century 21) and while we recongize the success of Protandim, one has to believe that there are some new products in the pipeline which will also be introduced in the new campaign as well.
The initial television test features one-minute, two-minute and five-minute commercials, informing viewers that “Protandim is the only supplement in the world clinically proven to slow the rate of cell aging to the level of a 20 year old. No word on when the spots will run or on what networks.
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