OpTree

Crunk Energy Drink has just announced a new flavor for the summer of 08. The citrus lemon lime flavor has just hit the shelves! If you are not familiar with Crunk, it was created in 2004 by rapper/producer Lil John along with Sidney Frank, the late music industry mogul who was also the mastermind behind Jagermeister and Grey Goose.

The regular flavor Crunk is available in both full sugar and sugar free and while the new Citrus version is not yet available in sugar free, I’m sure that its not to far behind. But if you like a lot of high fructose corn syrup than this 16oz energy drink in the citrus flavor might be for you. While the drink is available in some retail markets, there is also a huge sales force of independent distributors behind the product.

This is a very interesting drink with a strange variety of ingredients including, taurine and inositol, instead packing in Vitamin C, Vitamin E, B Vitamins, Calcium, magnesium, selenium, , green tea leaf, damiana, licorice root, l-tyrosine, horny goat weed, n-acetyl l-cysteine, gingko, panax ginseng, grape seed extract, skull cap, white willow bark, ashwaganda and milk thistle. It is packed with a decent amount of caffeine with 194mg per can-about 3 cups of coffee- more than red bull and monster.

Lil John is very excited about the new flavor and the new marketing campaign that will go along with it. “We takin Crunk!!! to another level,” Lil’ John has said. “Citrus is the best damn tasting energy drink you will ever have!” - and the drink has a full multi-level marketing program for rollout.”

“We are planning to implement a full blown marketing campaign including events, street teams, sampling and regional radio. Promotions will also include looking for the freshest DJs that can create the craziest CRUNK!!! Citrus mix and the most CRUNK!!! Citrus Girls for our 2009 calendar,” says Kevin Doyle, Vice President of Marketing.

This company has been around for a while, but it seems that recently they’ve really begun taking off. Along with the new flavor, they also began opening up new markets in 2008, opening in over 5 new markets so far this year. With Lil John’s name behind the product, it will be interesting to see if this is something that could lure younger, college aged entrepreneurs into the network marketing world. And definitely check out the website! Its great!

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