MonaVie just took in a significant investment from TSG Consumer Partners. While terms of the deal were not disclosed (other than TSG receiving a minority interes in MonaVie), this represents a pretty big move for both companies.
TSG is a private equity group with over $1B under management and have been involved in funding of high growth well branded companies. They are very familar with both cosmetics, food and health related companies. Previous investments include: Arrowhead Mills, Terra Chips, Glaceau VitaminWater, PureOlogy, Smart Balance, Smashbox Cosmetics, Meguiar’s, Famous Amos, MET-Rx, and Mauna Loa Macadamia Nuts, among others. They are a well respected company and currently has over 1 billion dollars in capital under management.
Dallin Larsen, founder and President of MonaVie is thrilled about the partnership with TSG saying, “MonaVie just got stronger through our strategic partnership with TSG, and I’m excited because our distributors will be the beneficiaries,” Larsen also feels that the companies share basic core values of integrity and results, making the partnership beneficial to both.
Charles H. Esserman, President and CEO of TSG is a fan of MonaVie and its mission of using natural products and scientific research to create quality, healthy products. This is the first Direct Selling Company that TSG has been involved with and Esserman is thrilled, “With so many passionate and capable people working together, MonaVie has the potential to dwarf the growth of all of the brands we have participated in building. This is a once in a lifetime opportunity for TSG, based upon the future outlook of MonaVie and its potential to help people on so many levels.”
Popularity: 3% [?]
