One of the most important pieces of success in the MLM world is the “follow up.” To be a productive and successful distributor, it is essential to learn how to follow up with potential customers and individuals who might want to be part of your downline. It is essential to transition a potential client into a paying customer or new distributor. Sometimes it is difficult to keep up with the hundreds, possible thousands of customers in the database. It is not unheard of for phone calls to cease over time and customers will only get a call when a distributor is looking to promote new products or reach a quota.
To help solve this problem, Kitara Wilson, an MLM vet has created a new site, Direct Sales PLR, which offers pre-written articles that can be purchased and used in newsletters. Wilson saw a need for an easier and more time efficient way for direct marketers to keep up with their existing database without taking time away from daily marketing job efforts and priorities.
The pre-written letters can also be used online on websites, blogs, and can even be printed and mailed. All of the letters and articles can be customized so that each distributor can add their own personal touch for their downline.
“Home-based business owners are busy,” states Wilson. “They usually have families, their business and social obligations that make it very challenging to fit in follow up phone calls and visits with each of their customers. DirectSalesPLR.com removes the heavy feeling that comes with following up and makes it an enjoyable experience because the work has already been done for you. All you have to do is send it out.”
It will be interesting to see how this service takes off. For distributors who have thousands of clients and other sales people in their downline, this will make communication faster and easier. There is no membership required on the site and nothing ever “sells out.” This makes me wonder if network marketers will begin seeing lots of very similar letters and sales pages. While this new service might make communication easier, it might also make it less personal. It will be important for marketers to change the language a bit and customize the letters to make them more personal.
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