There’s a new company in the superfruit, nutritional drink market, and its looking to give the acai and the mangosteen a run for its money.
The superfruit drink business has become a booming business around the world over the last ten years with sales well over a billion dollars. Orenda is the new kid on the block and the first company in the U.S. to make use of the Aronia berry (which has 3x more antioxidant power than the blueberry) by developing a beverage, The Oki Aronia Berry Blend, that capitalizes on its nutritional benefits. Recent research has shown that the Aronia berry contains properties far superior to its competition.
Studies have shown that each tiny berry contains a wealth of antioxidants and can benefit the heart, liver, digestive system and aid in muscle recovery after workouts.
The small dark berry, nicknamed the “chokeberry” because of it is so tiny and can easily be choked on in its raw form, grows wild across the US and Canada. The berry has a bitter flavor comes that from the proanthocyanidins which is also the source of its antioxidants. The Aronia also has an intense concentration of anthocyanins, a natural compound that not only gives the fruit its dark color, but also many of its health benefits.
While the aronia has been popular for some years in Europe, it has only recently begun gaining attention in the US. Orenda, founded in 2002 by brothers, Bob and George Hall is looking to take over the nutritional beverage market and become the next big thing in superfruit beverages.
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