Neways International is getting into the Olympic spirit by sponsoring their Israel division’s Paralympic Team. The Paralympics, which will take place in Beijing at the end of August, allow for disabled athletes to compete at world class level in a wide variety of events.
Neways is the major nutritional sponsor of Israels Paralympic team which includes 44 Athletes and 15 coaches who will compete in swimming, shooting, rowing, tennis, basketball and cycling.
“We work very closely with the Paralympic team’s dietician, and she recommends the products they need to use,” says Maxine Marks, Assistant Managing Director of Neways Israel. “The athletes’ favorite Neways products include Maximol Solutions, Maximum Force, Cal-sea-um and VMM.
Members of the Paralympic teams have traveled all over the world competing in their various sports. Many of the athletes have been very verbal about the effect that the Neways products have had on their training and performance. Members of the all-wheelchair basketball team say that the products have boosted them in training and improved their stamina. Some of the athletes have even become Neways distributors.
“I cannot think of a better, more noble cause for Neways to be associated with. It is an honor from every employee and distributor,” said James Watson, Vice President of Employee and Public Relations.
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