Nu Skin announced that they have formed a new management team to focus on growth and marketing efforts in Asia. The new team, comprised of Nu Skin veterans, will primarily focus on Japan and South Korea
NuSkin is focused on rebuilding its business in the Asian region after recent numbers show that the company is struggling in those markets. NuSkin announced that in the second quarter, there was a 13 percent drop in sales in Japan, which is the country’s largest market. NuSkin said that the “tough regulatory environment” is partially to blame for the drop.
International sales account for almost 85% percent of NuSkin’s total sales, with Japan and South Korea making up almost 70% percent alone. Nu Skin says that the regrowth of those regions will be a top priority for the company for the next quarter.
Heading up the team will be Brett Nelson, an 18 year veteran of NuSkin. Nelson will relocate to Japan to oversee the new strategic initiatives that they hope will reinvigorate sales. Nelson has formerly served as the company’s VP of Global Distributor Support and President of the Southeast Asia region.
“We are pleased to have a leader of Brett’s caliber and expertise in developing business and distributor strategies heading up our North Asia region,” said Dan Chard, executive vice president. “Brett has great insight into what drives distributors and makes them successful. He has proven to be an extremely capable and dynamic manager throughout his career and we are confident in his ability to successfully lead the North Asia region.”
Gary Sumihiro will continue in his role as president of Nu Skin Japan. Sumihiro has served as president of the market since April 2007 and has nearly two decades of experience in the direct selling industry.
As most of the top network marketing companies have come to realize, Asia represents some of the greatest growth opportunities for the future. With China have over a billion people and growing, the market is ripe.
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