Zrii - the nutritional drink company based in Utah that has received a lot of attention during its pre-launch during the last year - has officially launched its product. The launch event was a big glittery affair that featured over 4,000 of the company’s distributors.
Insiders at the event said that the launch, which took place at the Salt Palace Convention Center, featured huge displays on video screens and blaring music. The event included pep talks and inspirational speeches as well as a talk from company founder and CEO Bill Farley. Farley, former CEO of Fruit of the Loom, declared this event the largest launch in MLM history. While there is no data to back that up, apparently it was a big, glittery event.
Zrii, is based around the Amalaki fruit, a “super fruit” found in the Himalayan Region of India (or known as Indian Gooseberry). Zrii only has one product available which makes me believe that they have patterned themselves after Direct Competitor, XanGO, who has seen enormous success with only one product. Zrii is backed by the Chopra Center for Wellbeing, founded by world renowned doctor, Deepak Chopra, a native of India. Chopra addressed the distributors at the launch, one of the highlights of the event.
The idea behind Zrii came from Farley’s interest in fitness and health as well as a friendship with Chopra. Farley expects the company to take off quickly and he anticipates that in the next five years, Zrii will become a global brand doing sales in excess of $1 billion dollars. During the month of May, while still in pre-launch, sales were $5million dollars.
The Nutrition/Energy drink market in the MLM world is becoming a bit crowded and extremely competitive. But, Farley, who was a CEO at a major billion dollar company, knows how to grow and run a business, and Chopra, an extremely popular and well respected doctor, has a huge following. Together, it will be interesting to see what they can do.
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