At a press conference earlier this week, Nutrilite, global wellness company and a branch of the Amway Corporation, announced that Ronaldinho will join their all-star roster of athletes promoting their products.
Ronaldinho’s ads, shot by award winning cinematographer, Guillermo Navarro (Pan’s Labyrinth) will begin appearing early this month, in both merchandising material and with a print ad campaign. The players’ primary focus being vitamins, dietary supplements and high protein nutritional
As part of the three year deal, Nutrilite will make a donation to the Amway One By One program for every goal Ronaldinho scores. Ronaldinho has been honored as the FIFA World player of the year twice, as well as the European Union player of the year. The One By One program benefits children of need in all 58 countries where Amway conducts business.
Nutrilite Is hoping the addition of this international superstar will bring some excitement to the company and its distributors.
Candace Matthews, Chief Marketing Officer of Nutrilite released a statement on the recent announcement saying, “Not only is he a great fit for the Nutrilite brand, he aligns perfectly with our company values, he’s committed to achieving optimal health and encourages others to do the same.
The press conference and several of the new ads can be viewed here.
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