Beginning July 1st- this week, Stampin Up! will be expanding their product line after almost 2 decades of selling rubber stamps for craft projects. Stampin Up! is a direct sales company that sells products through at home craft parties and demonstrations.
For 19 years Stampin’ Up! has provided customers with rubber stamps for scrapbooks, cards and arts and crafts project, but now, they will expand beyond the rubber stamps and introduce, Decor Elements. The new product line, will be comprised of self adhesive vinyls or stickers, that can be used to decorate home decor items. The stickers are easy to use, can be easily changed and removed and can even be combined with Stampin Up!’s other products.
“Evolving our Definitely Decorative line to include Decor Elements is a natural progression for the company,” said Shelli Gardner, co-founder and CEO of Stampin’ Up! “For years Stampin’ Up! has encouraged individuals to explore their creativity with rubber stamps. The inclusion of self-adhesive vinyl elements allows our customers to further explore their creativity by decorating their walls and then leverage our existing products to create complementing home decor items such as frames, lampshades and more.”
The first phase of the new product launch will be in the United States and Canada and they will eventually expand to other markets. As more and more people are trying to save money by doing household arts projects themselves, this is the perfect time to introduce this new project. After 19 years in the rubber stamp business, its good to see that they are finally ready to expand their product offering.
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