Protandim, which claims to be the only product clinically proven to slow the progressive rate of aging, announced that it is entering the multi-billion dollar network marketing industry via independent distributorships offered by the product’s maker, LifeVantage Corporation (OTCBB:LFVN). The company will continue to have a retail presence, in addition to the independent distributorships.
David Brown, LifeVantage President and CEO said, “Network marketing is by far the fastest growing sales channel for dietary supplements. We know that the Protandim story is one that resonates with customers and makes them want to share the product’s tremendous benefits with others. In the past, we have had many requests for independent distributorship opportunities with the Company. Until now that option was not available.”
Brown continued, “This latest step in our commitment to introduce Protandim(R) into multiple sales channels is marked by the success we have had in recruiting successful network marketing professionals and distributors who have previously been instrumental in the success of some of the largest network marketing companies in the industry.”
Tom Aarts, Managing Director of Nutrition Business Advisors, and Co-Founder of The Nutrition Business Journal endorses the Company’s decision to pursue the network marketing channel. “Over $100 billion dollars a year are spent fighting aging. In the U.S. alone, the network marketing industry accounts for $7.9 billion in sales. I believe Protandim will do exceptionally well with the network marketing business model, because this model allows the distributors the opportunity to fully explain the product’s benefits and uses, a key advantage of this distribution model,” he said.
In commenting further on the Company’s move, Brown added, “In addition to offering a product that is unparalleled in any sales channel, we have worked with InfoTrax Systems, a leading developer of commission tracking software, to develop a commission plan that we believe will be one of the best in the industry. We are combining the enthusiasm that our product inspires, with the opportunity to build a successful home-based business in the trillion dollar health care industry. With the benefits and science of Protandim(R), we have the opportunity to be the next great success story in an industry known for producing such fast-growing companies as Mona Vie, Xango and others.”
About Protandim
Protandim is a groundbreaking, clinically proven solution for healthy aging. This patented anti-oxidant therapy is 1000’s of times more powerful than red wine, oranges, blueberries, acai juice or other popular anti-oxidant supplements. Protandim works by increasing the body’s natural anti-oxidant protection at the cellular level, triggering cells to produce naturally occurring protective antioxidant enzymes such as super oxide dismutase (SOD), catalase, and glutathione.
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