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MonaVie announced the appointment of Devin D. Thorpe as their new Chief Financial Officer. Founded in 2005, Mona Vie is a global leader in the production and sale of the Brazilian Acai Berry nutritional drink.

Thorpe’s background both in the direct sales industry and in the financial sector is impressive. Prior to joining the Mona Vie team, Thorpe served as treasurer of another direct sales company, worked on staff at the U.S. Senate Banking Committee in Washington D.C, acted as managing director of Thorpe Capital Group, an investment bank he founded in 2000 and most recently he led the Technology Outreach and Innovation program at USTAR. Thorpe’s background in the financial sector as well as in the direct selling industry

Thorpe is excited about the opportunity that awaits him at Mona Vie and is anxious to help the country continue to build and grow. “It is a thrill to join one of the most outstanding companies in the entire world. The challenge for a CFO in this environment is to find ways to continue to increase stability and security while accelerating growth worldwide. I’m honored to join the MonaVie team and look forward to being a part of this company’s magnificent future.”

“We are delighted to add such a strong global finance executive to our team,” says MonaVie Founder and President Dallin Larsen. “Devin Thorpe’s experience in both the financial and banking industries will be invaluable in building upon our strong momentum worldwide.”

Thorpe holds a B.S. degree in Finance from the University of Utah and an MBA from Cornell University’s Johnson Graduate School of Management.

Popularity: 6% [?]

MonaVie, maker of the premier blend of the Brazilian açai berry, announced today the launch of a new product in its line of functional beverages—MonaVie Pulse. A scientifically formulated açai infusion, new MonaVie Pulse was created to support the cardiovascular system and help maintain existing healthy cholesterol levels.

MonaVie Pulse will be available to consumers in the United States on Friday, September 26, 2008, through MonaVie’s network of independent distributors. Preview new MonaVie Pulse.

“MonaVie is pleased to introduce the first açai beverage to address the demand for foods delivering heart beneficial ingredients, as consumer concerns over heart related issues continue to increase,” says Vice President of Product Management, Jeff Graham. “What better timing than during National Cholesterol Education Month to introduce MonaVie Pulse and educate our distributor workforce on heart healthy habits which are a pivotal part of MonaVie’s health and wellness mission.”

As a companion to MonaVie Original and Active products, the new MonaVie Pulse formula is enriched with plant sterols, which studies suggest play a key factor in lowering cholesterol. The new functional beverage serves as a natural and convenient alternative to encapsulated nutritional supplements, delivering a powerful dose of antioxidants and phytonutrients that nutritionally support cardiovascular health. The heart-healthy formula contains a blend of plant sterols, resveratrol and omega 3 fatty acids.

“A daily serving of MonaVie Pulse gives you 0.8 grams per day of plant sterols, delivering the benefits you need to potentially impact the health of your heart,” says Graham.

According to the Food and Drug Administration, foods containing at least 0.4 grams per serving of plant sterols, eaten twice daily with meals for a daily total intake of at least 0.8 grams and as a part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

The MonaVie formula is a blend of 19 fruits, including the antioxidant-rich açai berry as the foundation ingredient. Açai contains concentrated levels of anthocyanins—a family of antioxidants that assists in neutralizing the harmful effects free radicals can have on the body. Unsaturated fats found in the açai fruit at unusually high concentrations facilitate the fruit’s antioxidant compounds. 

The new product was announced at the 4-day convention which was held this week in Salt Lake City, Utah.

Popularity: 6% [?]

There have been some exciting happenings over at Jus International. The nutritional “Jus” company who’s product contains 23 fruits, veggies, super-fruits and anti-oxidants is gearing up for their international launch event in Las Vegas in September, and has just begun operating in its first oversees market, Japan.

Now, until June 30th, there is an added incentive to becoming a new distributor. New distributors who sign up for the starter kit, are eligible for the promotion to win a new cobalt blue Yamaha Vino scooter. New distributors receive points for signing up other new distributors and the person with the most points, will win the scooter.

The starter kit does not come cheap, it is $499.95, but….if you’re looking for a new opportunity, it could be a great investment. Jus has been growing in popularity over the last year, and the company is well funded and the product has received some good press. With all the talk of super-fruits lately, like the goji, the acai, and the mangosteen, its not surprising someone finally put them all in one.

Jus only has one product right now, but….that hasn’t stopped other companies from becoming multi million dollar companies (XanGo, MonaVie) So….if you are looking for a new opportunity, and would love a chance to win a great prize, this might be for you.

As a side note….The scooter is also environmentally friendly….getting over 100 miles a gallon, so you can re-coup the starter kit cost in gas savings! Jus will even throw in a helmet for the winner.

Popularity: 13% [?]

MonaVie -the company that is at the forefront of the Acai berry drink craze, has finally made its way down under.

With products already available in the U.S., and Canada, MonaVie has made it way to the other side of the globe after just launching the company and its products in both Australia and New Zealand. The company began soliciting for distributors several months ago and now that they feel the country and the company’s newest sales people are ready, they have actively launched the product for distribution.

MonaVie has made it known that they are determined to become a $20 billion dollar company within twenty years. With the addition of New Zealand and Australia, Mona Vie now has a presence around the globe. In the next year or so, the company has its sights sets on Hong Kong, Mexico and Brazil. There has been so much attention on the Acai berry in the last few months with the drinks appearing on major US shows such as Oprah, and Rachael Ray as well as being endorsed by such celebrities as Dr. Mehmet Oz. Mona Vie could accomplish their $20 billion dollar goal if they can successfully push forward with launching the product in other countries.

Popularity: 8% [?]