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Amway Global announced it will be the Presenting Sponsor for the NBC Holiday Celebration on Ice event featuring entertainers Amy Grant and Michael W. Smith. National, World and Olympic figure skaters will skate to the music of the season, provide by Grant and Smith. The skating cast is highlighted by Olympic Silver medalist and U.S. National champion Nancy Kerrigan and six-time U.S. champion Todd Eldredge, to name a few.

The ‘NBC Holiday Celebration on Ice, Presented by Amway Global’ is scheduled to air nationally on NBC stations Nov. 30, 2008. The actual event will be taped Nov. 11, 2008 at The Orleans Arena in Las Vegas.

As Presenting Sponsor, the Amway Global name will appear in television advertising surrounding the telecast, print materials, and event signage. ARTISTRY Skin Care and Cosmetics, an Amway Global brand, also will have a special opportunity to share product information and samples with fans in attendance, while the program will showcase Artistry’s ‘Beauty Begins with Heart’ cause marketing program benefiting Easter Seals.

‘We are very excited to be part of this unique holiday event,’ says Steve Lieberman, Managing Director for Amway Global. ‘This event captures the spirit and warmth of the season and we are proud to be associated with the quality of the performers and skaters involved.’

The sponsorship is part of a larger Amway Global investment to help build public awareness of its business opportunity and products in North America. The company, which had operated under the Quixtar brand for most of the past decade, is transitioning to the Amway Global name by 2009.

On the ice, Kerrigan and Eldredge will be joined by Olympic champion Ilia Kulik, World champion Yuka Sato, six-time Canadian National champion Jennifer Robinson, and World ice dancing champion and nine-time Canadian National champion Shae-Lynn Bourne. Two-time World Silver medalist ice dancing champions Marie-France Dubreuil and Patrice Lauzon, plus three-time World Silver medalist Surya Bonaly and three-time U.S. champion and World Bronze medalist (with partner Kyoko Ina) John Zimmerman, will make for an incredible holiday celebration.

Popularity: 5% [?]

Two years ago, the Soap and Detergent Association  issued a challenge to manufacturers to develop environmentally friendly dishwashing detergents. The deadline for the challenge was set for July 1st of 2010. Amway Global has just announced that they have succeeded in the challenge, beating the deadline by almost two full years.

Amway has just announced the development of DISHDROPS, a phosphate-free automatic dishwasher detergent powder. The SDA says that between now and 2010, at least eight, and as many as all 50 states will drastically limit the use of phosphates in automatic dishwasher detergents.

Phosphates are chemicals common in many cleaning products. Although they are chemical required for plant growth, in high numbers they can lead to excessive algae growth which leads to a chain reaction of overgrowth, bacterial development and eventual contamination of water and fish death.

Amway has gone above and beyond in the development of this new detergent. Amway’s DISHDROPS has a patent pending technology that the company says performs better than most common dishwasher detergents, event those that contain phosphates. The new formula, which is all natural and chemical free, contain enzymes and oxygenators which power away food and grease. The formula is super concentrated with only one tablespoon required per wash.

Amway not only released a phosphate-free formula before it was required to do so, but it developed an alternative before many of the leading, competitive brands. Even better, DISH DROPS Phosphate-Free has patent-pending technology that is shown to perform better than most common dishwasher detergents, even those which contain phosphates. It has a planet-sensitive formula that combines enzymes and oxygenators with naturally-derived cleaning factors to power away food and grease easily. It’s super concentrated and requires less than one tablespoon per dispenser cup.

The Dish Drops brand was launched in 1963. The line has always consisted of environmentally friendly products that aim to protect the environment. DISH DROPS products, including the new detergent are now available through independent distributors as well as through the Amway website.

Popularity: 4% [?]

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Alticor, Inc., parent of leading direct selling company Amway Corp., has selected Omniture Site Catalyst Web analytics to optimize the content for audiences of the company’s Web sites. Alticor has selected Omniture for more real-time Web traffic analysis, advanced merchandising and deeper segmentation,enabling the company to drive more targeted and meaningful content for independent business owner (IBO) communications, e-commerce conversion,order fulfillment, recruitment and product education. The new deal was well received by Omniture’s shareholders who sent the stock up 8.8% on the good news.

Alticor, Inc., with $7.1 billion in sales in 2007, has more than three million IBOs doing business in 80 countries and territories under the Amway and Amway Global/Quixtar North America brands. The company’s online channel has become increasingly important for future growth opportunities. Omniture will provide Alticor with the backing of worldwide offices, support for all global currencies, 24/7 customer support and service in eight different languages,and localized products and professional services.

“We selected Omniture for its flexible, multi-dimensional Web analytics solution so we could truly know what was happening on our sites,” said Heather Anderson, global Business director, Alticor. “Our previous Web analytics solution provided Web information, but we switched to Omniture because it will give us specific business metrics we can act on and a full online marketing suite that we can grow with. Now we can make business decisions based on real-time Omniture reports, which we expect will increase conversion among our audiences and improve our services for our IBOs.”

“One-to-one relationships are the hallmark of direct selling and companieslike Alticor are leveraging the Web more than ever to develop and nurturethose relationships,” said Chris Harrington, president of worldwide salesand client services at Omniture. “Using Omniture, Alticor canbetter understand the needs of its independent business operators, moreeffectively introduce and market its products, and increase conversionamong its customers.”

Popularity: 2% [?]

Rick DeVos, co-founder of one of the oldest direct sales company’s in the world, Amway is coming out with a new book, due in stores November 3rd. His newest book, called “10 Powerful Phrases for Positive People” is a book of advice from the billionaire businessman on how each of us can improve our lives and make it richer. The book is filled with simple phrases that he says will have powerful results.

DeVos recently gave a speech during which he spoke about what the inspiration for this book was. DeVos attributes much of his upbeat attitude and success to lessons learned during his life growing up during the depression with a father who was at all times positive, even when the family was poor and struggling. DeVos also spoke about the troubles with Amway that almost sent him and his partner to jail during the 1980’s and what he learned from it, and the pride he has when he looks at his family.

DeVos says, “When I look back at the impact of things I’ve said and done as I’ve gone throughout my life, they evolve around simple phrases of encouragement and lifting up others.”

Sooo….just in case you’re wondering what these ten phrases are, here’s the list-

1.I’m wrong.
2. I’m sorry.
3. You can do it.
4. I believe in you.
5. I’m proud of you.
6. Thank you.
7. I need you.
8. I trust you.
9. I respect you.
10. I love you.

To find out the story behind each of these phrases, you will have to purchase the book. DeVos does say that he could have gone on and on with other phrases, but his editor only wanted ten. When DeVos was asked what number 11 would have been, he gave an answer true to his entrepreneurial sprit, “start your own business.” DeVos feels that especially during these tough economic times, it is important for people to think about going into business for themselves

Popularity: 3% [?]