With the United States having some major economic problems, and a record number of people losing their jobs, it’s no wonder that some direct sales companies are seeing sales and profit rise as those who need jobs and extra income are flocking to a variety of work-at-home opportunities
One company that is seeing record profits is Amway Global. The Ada, Michigan based direct sales company says that they will see sales in excess of $8.2 billion dollars in 2008. At a recent ceremony at Helen DeVos Hospital, Co- Founder Rick DeVos made the announcement that the company will see record sales this year.
The $8.2 billion dollar figure is a 15% jump from sales in 2007, and that’s during what many are calling a nation-wide depression. While Amway Global is privately held and therefore does not release profitability figures they will make an official statement in the next week or so in regards to sales numbers.
One major reason for the huge jump in sales is the marketing blitz that the company went on during the last year. Commercials, print ads, and major concert sponsorships have put the brand on the global radar. Just in the last year, Amway has partnered with Tina Turner, John Tesh and soccer superstar Ronaldinho among others in promoting Amway products. Amway has also retired the Quixtar brand used in the U.S. and Canada and promoted the re-invention of Amway Global in those regions through high profile spots on major television networks and in print ads.
It will be interesting in the next few weeks to hear from Amway Global leaders give more detail about sales figures, marketing campaigns and future plans to promote the brand.
Amway is one of the few companies that have been smart enough to up their advertising and marketing spending during an economic downturn. Amway understands the benefit of reaching people during these turbulent times to offer products the people want and educate the people about the opportunity that becoming part of the Amway Global family can provide.
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