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Amway Global has just signed a deal with new age entertainer and radio host, John Tesh to develop and distribute health and beauty products and advertise on Tesh’s radio show, “Intelligence for Your Life”

Under the agreement, Amway will work with Tesh and his wife, actress Connie Selleca to distribute Selleca’s line of skin care products, Selleca Solutions. Amway Global in return will be an advertiser and sponsor of Tesh’s radio show which is broadcast to more than 275 radio stations around the U.S. and Canada, reaching more than 8 million people.

The multiyear agreement will also allow Amway Global and its distributors sell existing Tesh products including books and CD’s as well as products developed jointly with Amway Global and Mr. Tesh.

“John Tesh’s philosophy of helping people live better lives is a perfect fit with Amway Global’s business model,” said Steve Lieberman, Managing Director of Amway Global. “Our business is about empowering people to take actions to make life better for themselves and their families, and ‘Intelligence for Your Life’ supports the same objective.”

Tesh will also make appearances at Amway Global events and appear in company advertisements.

“I’m proud to partner with Amway Global through this relationship,” said Tesh. “I’m an entrepreneur at heart and am pleased to be working with the company that has put millions of entrepreneurs into business for themselves worldwide.”

Amway Global will begin selling Tesh products as well as the Selleca skin care products in 2009.

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Amway Global announced it will be the Presenting Sponsor for the NBC Holiday Celebration on Ice event featuring entertainers Amy Grant and Michael W. Smith. National, World and Olympic figure skaters will skate to the music of the season, provide by Grant and Smith. The skating cast is highlighted by Olympic Silver medalist and U.S. National champion Nancy Kerrigan and six-time U.S. champion Todd Eldredge, to name a few.

The ‘NBC Holiday Celebration on Ice, Presented by Amway Global’ is scheduled to air nationally on NBC stations Nov. 30, 2008. The actual event will be taped Nov. 11, 2008 at The Orleans Arena in Las Vegas.

As Presenting Sponsor, the Amway Global name will appear in television advertising surrounding the telecast, print materials, and event signage. ARTISTRY Skin Care and Cosmetics, an Amway Global brand, also will have a special opportunity to share product information and samples with fans in attendance, while the program will showcase Artistry’s ‘Beauty Begins with Heart’ cause marketing program benefiting Easter Seals.

‘We are very excited to be part of this unique holiday event,’ says Steve Lieberman, Managing Director for Amway Global. ‘This event captures the spirit and warmth of the season and we are proud to be associated with the quality of the performers and skaters involved.’

The sponsorship is part of a larger Amway Global investment to help build public awareness of its business opportunity and products in North America. The company, which had operated under the Quixtar brand for most of the past decade, is transitioning to the Amway Global name by 2009.

On the ice, Kerrigan and Eldredge will be joined by Olympic champion Ilia Kulik, World champion Yuka Sato, six-time Canadian National champion Jennifer Robinson, and World ice dancing champion and nine-time Canadian National champion Shae-Lynn Bourne. Two-time World Silver medalist ice dancing champions Marie-France Dubreuil and Patrice Lauzon, plus three-time World Silver medalist Surya Bonaly and three-time U.S. champion and World Bronze medalist (with partner Kyoko Ina) John Zimmerman, will make for an incredible holiday celebration.

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