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The Avon Hello Tomorrow Fund is an initiative of Avon Products, Inc. designed to empower women and improve society by providing individuals with cash awards that will enable them to pursue a project to better the lives of women (of all ages) in the United States.

Initially launched in March 2007 as a one-year initiative in celebration of International Women’s Day, the Hello Tomorrow Fund has been extended for a second year. The fund will continue to award $5,000 each week, through April 2009. Winners are deserving individuals who have submitted a compelling application to launch or expand a program or project to empower women in their communities and beyond.

The award is for an individual, not an organization or company. Women and men are eligible to win as long as the program or project benefits women of all ages in the U.S. Applicants must be 18 years of age or older and a legal permanent resident of the U.S. or a U.S. citizen to apply.

Application submission and selection of winners is organized in a quarterly cycle. Upcoming deadlines are June 2, 2008; September 1, 2008; and December 1, 2008. One winner will be publicly announced every Tuesday through the Hello Tomorrow Web site. See the program’s Web site for complete program and application information, profiles of the winners, and links to resources and organizations relevant to women’s issues.

Avon’s Chairman and CEO Andrea Jung says about this effort, “Our dream at Avon is for the Hello Tomorrow Fund to be one more tool to help empower women and bring about a better tomorrow for everyone. I encourage all who share our commitment of empowering women to apply for the Hello Tomorrow Fund.”

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Avon (New York, NY) announced that Patrick Dempsey, aka McDreamy of the ABC hit, Grey’s Anatomy, has signed on to be the face of the company’s new men’s fragrance. The scent, which has yet to be named, will likely launch in 09.

We covered the announcement of Avon partnering with Emanuel Ungaro to create a fragrance line and no doubt that Dempsey is the new face of this venture.

Andrea Jung, CEO of Avon is thrilled about Dempsey first foray into the fragrance world. “We are thrilled to partner with Patrick Dempsey, an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style.”

Dempsey will be involved in all aspects of the creation and marketing of the new fragrance Dempsey released a statement saying, “This is an extremely exciting opportunity for me to work with Avon. The brand reaches every corner of the globe with more than just high quality products - it creates economic empowerment for women through its earning opportunity, and has an excellent reputation for corporate

Dempsey’s wife, Jillian has been involved with Avon for several years. Since 2006 she has served as the company’s global creative color director.

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Avon CEO Andrea Jung was recently interviewed by Charlie Rose to discuss her almost 10 year run at the beauty and skin care company. Jung is the first female head of the company in its 120 year history and during her tenure has completely transformed the company into one of the worlds top beauty companies. Jung has increased Avon’s presence around the globe, expanded its product line, helped profits rise and helped launch a new era of Corporate Consciousness, Launching the Avon’s Walk for Breast Cancer and partnering with the United Nations to increase awareness of women’s issues around the world.

In the interview Jung says, “I hope that I’m some kind of role model in the sense that, you know, Avon is a company, including for me, that can make women’s dreams come true. And they come to the company to help change their lives. And it certainly has mine. So I try and speak when I go out to countries, whether it’s China or anywhere else in the world, about the fact that, you know, we do give opportunities to women.”

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