OpTree

Viridian Medical, a UK based skin care company that specializes in non surgical cosmetic procedures has just announced that they will begin selling a full line of Arbonne Cosmetics.

Viridian is known for their high standards in choosing which skin care and cosmetic lines they will endorse and sell. Arbonne’s premium skin care and beauty lines which are formulated at the Arbonne Institute of Research and Development in Switzerland, more than meets those qualifications.

Among the factors that led to Viridian choosing to sell the products was Arbonne’s high standards when testing and developing products. Arbonnes products are botanically based, using all natural ingredients based on herbal and botanical principals. The skin care products are also pH-correct, hypoallergenic, have not been tested on animals, and are dermatologist tested.

A spokesperson for Viridian released a statement discussing the decision to sell Arbonne products to their customers, “Their range of cosmetic products is much sought after and we are delighted to announce that we are now offering them to our customers.”

Veridian is selling a full line of Arbonne products online in their “Arbonne Store.” Products include skin care, cosmetics, hair care and even baby sleep cream.

Popularity: 6% [?]

In the presence of 500 guests, Arbonne announced that their newest distribution center in Canada was officially open for business.

The new center, located in Calgary, is the company’s second distribution facility in Canada. Arbonne also has corporate offices as well as a distribution center in Ontario. The new facility in Calgary also has a top of the line product storage facility.

Since 2006 when operations began in Canada, the cosmetics and skin care company has seen amazing growth in the country, especially in Western Canada, which made opening a center in Calgary a natural choice. The new 33,000 square foot facility features a state of the art storage facility to ensure that all products are stored in controlled climate to ensure perfect quality.

“Our growth in Canada has not only been impressive, making Arbonne one of the fastest growing direct selling companies in this country, but it has happened much faster than our predictions,” said Jack Crowley, Sr. Vice President, International Operations. “In less than two years, our company has grown to over 60,000 Independent Consultants, a large proportion of which are located in Canada’s Western provinces. We owe that success in large part to the ebullient entrepreneurship of our Canadian Consultants and to the enthusiastic acceptance of our products by Canadian consumers,”

Popularity: 5% [?]

Nneka Onu recently reviewed the Arbonne Baby Care Sunscreen SPF 30+ ($22) and put it on top of her list. Arbonne’s product made it to the top because “a lot of parents find their products to be the safest on their toddlers. Arbonne uses safe ingredients and avoids the use of mineral oils which can come from crude oil. It uses no PABA, nor do they test on animals. The key ingredients in this sunscreen are aloe, Shea butter oils, and oat. These are three of the best ingredients your body will always thank for using. Oat contains emollient and emulsifier, which help soothe and soften dry, sensitive, and itchy skin. It keeps moisture in your body for a long period of time. Shea butter is a key ingredient in a lot of moisturizers. It protects the skin with its vitamins A and E and is great on super sensitive skin. Their products also have the necessary zinc oxide. Arbonne Baby Care (ABC) sunscreen is great for all skin types, but particular for toddlers and children with extreme dry and sensitive skin.”

I have personally tried this on my 3-year old and it works great. It is not heavy and overwhelming and doesnt have that horrid smell that most kids sunscreens have.

Popularity: 15% [?]

Arbonne’s new line aimed at young adults called appropriately, f.y.i (For Young Individuals) was recently launched and we are pretty excited about the new line.

This is an unusual step in that very few MLM companies target the youth market as actual purchasers and distributors. With the exception of Verve and some others, Arbonne’s move into the market should we welcomed.

The site is very vibrant and reflects the colors that young adults would gravitate towards - although i will say using a Mercedes Benz logo key chain on one of the pages seemed a bit off base (especially when Arbonne had sent us a legal letter a while back asking us to remove their logo from our site since it implied sponsorship of OpTree - yet they are using a Mercedes Benz logo on their own site…odd. It should also be noted that Mercedes doesn’t use cut keys for their cars anymore - only for the glove compartment.)

Anyway, the product line looks great. There is a lip gloss, body scrub, body creme, fragrance and body wash. All of the items are pretty reasonably priced and there is even a set ($54) you can buy which makes more economical sense.

We aren’t 100% of the actual age demographic they are trying to target but my guess would be 14-21 which is a very fickle audience and one that many beauty and cosmetics company target with major ad campaigns but this may work. Given Arbonne’s reputation, this is seemingly a great market for them to go after.

Once we get our hands on some products, we will test them and give you a review.

Popularity: 10% [?]