OpTree

Nneka Onu recently reviewed the Arbonne Baby Care Sunscreen SPF 30+ ($22) and put it on top of her list. Arbonne’s product made it to the top because “a lot of parents find their products to be the safest on their toddlers. Arbonne uses safe ingredients and avoids the use of mineral oils which can come from crude oil. It uses no PABA, nor do they test on animals. The key ingredients in this sunscreen are aloe, Shea butter oils, and oat. These are three of the best ingredients your body will always thank for using. Oat contains emollient and emulsifier, which help soothe and soften dry, sensitive, and itchy skin. It keeps moisture in your body for a long period of time. Shea butter is a key ingredient in a lot of moisturizers. It protects the skin with its vitamins A and E and is great on super sensitive skin. Their products also have the necessary zinc oxide. Arbonne Baby Care (ABC) sunscreen is great for all skin types, but particular for toddlers and children with extreme dry and sensitive skin.”

I have personally tried this on my 3-year old and it works great. It is not heavy and overwhelming and doesnt have that horrid smell that most kids sunscreens have.

Popularity: 4% [?]

Arbonne’s new line aimed at young adults called appropriately, f.y.i (For Young Individuals) was recently launched and we are pretty excited about the new line.

This is an unusual step in that very few MLM companies target the youth market as actual purchasers and distributors. With the exception of Verve and some others, Arbonne’s move into the market should we welcomed.

The site is very vibrant and reflects the colors that young adults would gravitate towards - although i will say using a Mercedes Benz logo key chain on one of the pages seemed a bit off base (especially when Arbonne had sent us a legal letter a while back asking us to remove their logo from our site since it implied sponsorship of OpTree - yet they are using a Mercedes Benz logo on their own site…odd. It should also be noted that Mercedes doesn’t use cut keys for their cars anymore - only for the glove compartment.)

Anyway, the product line looks great. There is a lip gloss, body scrub, body creme, fragrance and body wash. All of the items are pretty reasonably priced and there is even a set ($54) you can buy which makes more economical sense.

We aren’t 100% of the actual age demographic they are trying to target but my guess would be 14-21 which is a very fickle audience and one that many beauty and cosmetics company target with major ad campaigns but this may work. Given Arbonne’s reputation, this is seemingly a great market for them to go after.

Once we get our hands on some products, we will test them and give you a review.

Popularity: 3% [?]

Capitalizing on the ever growing trend in using products that are eco-friendly, Arbonne has released a new skin care line which “taps into the riches of the sea”. The new line called SeaSource Detox Spa is designed to rejuvenate and purify your body by ridding it of the chemicals you ingest through food and air.

The new line is comprised of a series of products in categories the company calls “Stimulate”, “Strengthen” and “Support”. Each category line has a unique set of products to compliment the line.

Stimulate
Foaming Sea Salt Scrub
Detoxifying Rescue Wash
Sea Mud Face & Body Mask
5-in-1 Essential Oil

Strengthen
Purifying Sea Soak
Fortifying Hair Mask
Re-Mineralizing Body Lotion 24H

Support
Renewing Body Gelee
7-Day Body Cleanse Dietary supplement
SeaSource Detox Spa Set

We havent had a chance to try out the products yet. Calls to Arbonne haven’t been returned although we are looking forward to checking out the new line and providing a product review soon. Like many Arbonne products, we have a good feeling about this new line. The ingredients appear pure and lack a lot of the chemicals that many spa products have today.

Popularity: 1% [?]

Arbonne International, LLC, announced that they will be featured in new issue of Empowering Women Magazine. The upcoming issue of Empowering Women Magazine will feature consultants and product info from the global Health and Beauty Company. The June 2008 issue shares with its readers the story of Arbonne distributors who help contribute to the success of the company. The Magazine will also take a look at several products the company offers and how the company maintains its level of success.

Arbonne is also excited to be featuring their new “I want it All” product set for the month of April ONLY and it allows users to sample tons of products the company offers all in one set. “I Want It All” set that includes all of the products launched at the recent NTC 2008 conference in Atlanta. This includes the entire SeaSource Detox Spa line of products, plus f.y.i. Arbonne and Virtual Illusion!

Along with the Arbonne story, Empowering Women will also feature notes from top Consultants in the Field as well as Industry experts and writings from Inspirational authors. Arbonne CEO and Chairman Bob Henry and President Rita Davenport also share notes with readers.

The magazine is available now, and can be viewed though the Arbonne site.

Popularity: 1% [?]