Reese Witherspoon, Avon Global Ambassador was in Japan last week to take part in a traditional Japanese Tea Ceremony where she shared the message of empowerment and met with breast cancer survivors. Witherspoon also used the trip as an opportunity to meet with Avon Representatives to introduce the Women’s Empowerment bracelet, the beauty company’s first ever Global Fundraising Effort.
Dressed in traditional Japanese costume, Witherspoon was the guest of honor at the ceremony where she got a chance to meet with Dr. Matsuda, Chairman of the Japan Breast Cancer Association, and three survivors of the disease who spoke about the lack of testing facilities in the region. The Tea Ceremony also served as an open forum to discuss Breast Cancer issues in the Asian region and what can and needs to be done to help address the problem.
“As Avon’s Global Ambassador, I’m honored to have this opportunity to meet with such extraordinary women, and experience a highlight of Japanese culture” said Ms. Witherspooon.
Avon’s charitable efforts around the world have raised millions, and the 120 year old company, dedicated to woman’s issues has given more than $525 million dollars for breast cancer research. Avon is the worlds largest corporate sponsor in the global fight against breast cancer.
While in Japan, Witherspoon also introduced the Women’s Empowerment Bracelet, a global philanthropic effort created by Avon to improve the lives of women around the world. Avon, together with The United Nations Development Fund for Women unveiled the bracelet in March in the United States and so far Avon has sold over half a million of them. The bracelet, which features the infinity symbol on the clasp, will now be available across the Pan-Asian regions, in Japan, South Korea, Taiwan, Thailand, Malaysia and the Philippines. The bracelets are also now available in Australia and India.
The proceeds from bracelet sales go towards the Avon Empowerment Fund and go towards women’s causes around the world. In 2008, the company will match the first $500,000 dollars in sales to donate $1 million dollars towards the cause.
Popularity: 3% [?]
