Vemma Nutrition Company, one of the world’s fastest growing liquid dietary supplements has just launched a three ounce Energy Shot this weekend at the company’s 4th annual convention, held in Las Vegas, Nevada.
We had heard rumblings that Verve was creating the new energy shot back in August of last year.
The new drink, the Verve Energy shot, is a three ounce shot perfect for people on the go. The shot is available in low sugar and sugar free. The drink is a perfect addition to the company’s Verve Energy drink line which has been wildly popular in just the few short years it has been on the market. The Energy Shot business has been one of the fastest growing beverage categories. According to a report by bevnet.com the energy shot industry grew nearly $100 million dollars in 2008 and analysts expect it could be a $500 million dollar business in 2009.
The Verve Energy Shot is a healthy all natural alternative to many of the shots currently on the market. The mangosteen based drink contains a fast acting blend of superfruit juices including aloe and mangosteen in a clinically tested formula. The company claims that the shot contains low amounts of sugar and will not cause the crash that is a side effect of many shots.
BK Boreyko, President and CEO of Vemma announced the addition of the new drink at the Vemma Convention in Las Vegas last week. In attendance at the convention were over 2500 Independent Members including Shawne Merriman, three time Pro Bowl linebacker for the San Diego Chargers.
BK was excited about showing off the drink at the convention and about its release into the marketplace. “As a young brand in the energy drink/functional beverage marketplace, Verve has definitely raised the standard and credibility when it comes to exceeding people’s health and energy needs. Every one of our Members is fired up about our Verve Energy Shot and the momentum it creates to positively fulfill people’s daily nutritional gaps, but also to tap into the financial freedom our business opportunity presents them.”
The new shot is available on the website, http://www.verve.com, through your local distributor and will be available at select retail stores through hybrid marketing.
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