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Tupperware was featured this week in OK! Magazine, as they paid a visit to a recent tea party held by Brooke Shields, Tupperware spokesperson. The event raised money for the Tupperware Chain of Confidence’s newest partnership with the Boys and Girls Club SMART Girls Program .

Shields, star of the NBC drama Lipstick Jungle, serves as the spokesperson for the plastic goods company’s Chain of Confidence Campaign. The tea party fundraiser was held in New York City on October 18th at The House Restaurant.

For over 6 decades, Tupperware and the Chain of Confidence Campaign have worked to educate, enlighten and empower young girls by teaching them self confidence and self respect.

At the Tea party last week, guests dined on lobster cakes served on Tupperware trays and sipped on Tupper-Tini’s. Ms. Shields also used the Tea Party to show off to her friends her own line, Radiance by Tupperware. Among the guests at the party were Rosie Perez, Jane Krakowski and co-star Kim Raver.

Shields feels that the Tupperware organization is an inspiration to girls and woman around the world, Shields told OK! Magazine that she supports the company because, “Tupperware was one of the first companies to say it’s okay to be a mom and still earn a living.”

Tupperware is excited about the partnership with the Boys and Girls Club and has even donated over $1.5 million dollars over the next three years to make the campaign a success.

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Tupperware is holding their annual Jubilee sales convention this week in Orlando, Florida, and the Tupperware Company expects to welcome over three thousand members of its sales force to join in the celebration.

The three day convention will offer distributors a chance to learn about new products, share their stories and recognize each others accomplishments. The company will also hold classes for the distributors to help in their future success as well as offer tours of the Tupperware facility in Orlando.

This will be the 54th annual Tupperware Jubilee Convention, and the company says that this year they expect a 30% percent increase in attendance over last year.

One reason for the surge in attendance might be their guest speaker, spokeswoman of Tupperware’s Chain of Confidence Campaign, and worldwide celebrity, Brook Shields. Shields will join the convention to announce the launch of a brand new Tupperware product.

“The sales force is the heart and soul of Tupperware,” said Rick Goings, CEO and Chairman of Tupperware Brands Corporation. “We are continuously impressed by the sales teams’ enthusiasm and dedication to the Company and their clients. Each year, we are inspired by the brilliant successes of the sales force. We are so proud to have all of the women unite over these couple of days; celebrating their achievements and watching each other truly shine.”

In addition to the appearance of Brooke Shields, attendees at the convention will be treated to a talk by best selling self help writer Dan Millman, author of the best seller, Way of the Peaceful Warrior, and a performance from Joanna Pacitti, Broadway star of Legally Blonde.

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