YTB has named James M. Tackett as the newest member of their executive team. The company, which has been involved in its fair share of scandal over the last few months, appointed Mr. Tackett as the company’s new Chief Marketing Officer, a role which will no doubt be both important in the near future and difficult, as the company struggles to regain its good name. With a lot of concern surrounding Florida politician and YTB Board member Burt Saunders, this announcement comes at a good time.
Tackett has an impressive resume within the industry as a talented writer, producer and director with over two decades of experience in TV and video production. Tackett has consulted for some big name direct sales company’s such as Avon, Shaklee, Nikken and Herbalife to name a few. Tackett has also produced in flight programming for United Airlines.
Prior to joining YTB, Tackett worked as a producer with Video Plus, a supplier to the direct sales industry.
“We are excited and honored to include James in our fine executive team,” said J. Scott Tomer, Chief Executive Officer of YTB. “With his broad experience and talent, we have positioned ourselves to take our marketing initiatives to the next level.”
YTB is still dealing with the two class action lawsuits as well as the lawsuit by the California Attorney General.
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