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Chef Selections - a holding company that specializes in growing businesses through network marketing - has appointed a network marketing veteran as their new Chairman of the board. Don Karn, a vet of the industry with over 25 years of experience under his belt, will join the Chef Selection/Passion4Life family. We had broken this story a few weeks back about Passion4Life operating as a subsidiary of Chef Selections.

In his past life before joining Chef Selections, Karn has held management positions at several direct sales companies including, Avon, Tri-Chem, and Incomnet Communications. He also served as CEO, President and VP of International Relations for Shaklee.

Chef Selections felt that his successful track record at managing a large spread out sales force as well as his ability to motivate a team, made him more than qualified to take the helm as new Chairman of the Board.

Karn felt that after examining the company and its successful reputation, the choice to accept the position was a no-brainer. “After considerable research and consultation, we feel that Chef Selections has designed sales and marketing plan that is unique within the industry. This approach will instill gratification and create success for all who join our team and expend the effort,” said Karn of his new position. “When I factored in this unique approach with the size of the global nutraceutical and nutritional supplements market, which was a reported $74.7 billion globally in 2007, joining the Chef Selections / Passion 4 Life team was an easy choice for me to make.”

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Chef Selections a Tucson-based holdings company - has announced that they will introduce its new operating division, Passion 4 Life Liquid Drink later in the month (although we are not quite sure how it will differ from the current drink the company already produces).

Chef Selections Inc, is comprised of two separate direct sales divisions, one is Chef Selections Gourmet Foods, which sells Gourmet Food products and nutritional products, and Passion 4 Life - a health and wellness company.

Passion 4Life was developed by Charles Van Kessler, a Dutch American who developed this all-in-one multi-vitamin after years of taking over 10 pills a day. Kessler and the team and Passion 4 Life felt that the liquid vitamins and drinks are better absorbed by the body and therefore, more effective.

While the “in” thing these days is to fill drinks with all the latest superfruits, noni, goji, acai, etc…..Passion 4 Life focused on filling their products with as many vitamins and nutrients as possible. Their drinks and supplements have an Aloe Vera base, and includes 175 essential vitamins, minerals, herbs and antioxidants.

The Passion 4 Life liquid vitamin drink is also 100% sugar free, carb free and calorie free which is pretty rare in the current marketplace.

“We think that we really have something special in this new product,” said Don Karn, Chairman of Chef Selections. “Passion 4 Life is like no other vitamin supplement or drink on the market. The initial response to our planned network marketing program has been overwhelming.”

Neither website has any specific information on when or how Chef Selections will roll out the new operation division Passion 4 Life Drink. The official press release can be found on the Chef Selections website.

My only concern about Chef Selections and the holdings co in which it operates under is it’s financial capacity. The company is currently public and trading on the Pink Sheets at $0.03 with no trading volume to speak of.

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