Gourmet food company Tastefully Simple was the recent sponsor of the backstage retreat at the Academy of Country Music Awards. The Awards show aired May 18th on CBS and featured all of the biggest names in country music. This year, Tastefully Simple, a direct sales company that sells its goods through at home parties, supplied the stars with gourmet treats at “The Retreat” backstage.
Among the treats given to the singers were a variety of chips and salsas including the Corn, Black Bean Salsa and the Cilantro Olive Salsa as well as Tastefully Simple’s popular Blue Aztec chips.
Along with the backstage samplings, stars such as Kenny Chesney, Dolly Parton, and Carrie Underwood were given products to take home and enjoy.
It has been a recent trend lately for many MLM and Direct Sales Company’s to appear in gift baskets at awards shows. We’ve seen other company’s such as Shaklee participate in other awards shows. It’s a great chance for the company to get a lot of great attention and publicity.
“We’re delighted to participate in this year’s ACMA show and introduce some of music’s biggest names to our products,” says Jill Blashack Strahan, Tastefully Simple founder and CEO. “It’s fun to think of these stars munching on a big scoop of our Cilantro & Olive Salsa.”
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