OpTree

The Direct Selling Association will be on hand this week to help the Today Show kick off their annual Toy Drive. The 15th Annual TODAY Show Holiday Toy Drive will be launched Monday November 24th at 8:30 AM. This will be the fifth year that the DSA has been a part of the annual drive.

The DSA will kick off the drive by presenting the direct selling industry’s donation live in Rockefeller Plaza. Thirty two direct selling companies have come together to donate products to the drive, the total donation coming in at over $9 million dollars in products. Seven of the DSA’s companies will be featured in spots on the TODAY show during the holiday season.

Items donated include books, clothing, toiletries and of course toys for children and families all across the United States. Over the past five years, DSA member companies have donated over $37 million dollars in cash, product and services to the Toy Drive.

This is a a brilliant move on the part of the DSA and the member companies that are a part of this. Given the economic times, network marketing companies are going to continue to thrive as more and more people seek additional forms of income.

The following direct selling companies donated products to this year’s Toy Drive:
4Life
Advocare
Amway
Arbonne
Avon Products, Inc
Blessings Unlimited
Butterfly Worldwide, LLC
Clever Container
Cookie Lee
Creative Memories
CUTCO
DeMarle at Home
DeTech
Essential Bodywear
Fifth Avenue Collection
The Happy Gardener
lia sophia
The Longaberger Company
Mary Kay Inc
National Companies
Nature’s Sunshine
Oxyfresh
The Pampered Chef
PartyLite Gifts
Purse Party, Inc
Shaklee Corporation
Signature HomeStyles
Southern Living at Home
The Southwestern Company
Stampin’ Up!
UDesign Jewelry
Vantel Pearls

Popularity: 13% [?]

The Direct Selling Association has ten new member companies. The Board of Directors approved the membership applications of 10 direct selling companies who had to complete a one year pending period before they could become part of the association.

The DSA is the national trade association comprised of leading companies that sell goods and services directly to consumers. During the one year pending period, the DSA reviews each company and thoroughly looks over the marketing and business plans to make certain that each company adheres to the ethical standards of the DSA.

“The members of the Direct Selling Association pride themselves in their commitment to the highest standards in business ethics,” said DSA’s President Neil Offen. “By applying for membership in the association and going through a rigorous approval process, these companies are saying they take their ethical obligations to their field sales force and to the ultimate customer seriously and are willing to make a public pledge to that effect.”

The DSA is known for their tough “Code of Ethics”. The DSA is a self regulating association who’s members work hard to uphold the code and are constantly monitoring each other to ensure that standards are met. While some have complained that the DSA is too strict and too harsh, they are really the only association out there for the direct sales industry makes sure that the industry maintains high business and ethical standards. Lately we’ve heard a lot about lawsuits, and fraud and companies closing without telling their distributors (Weekenders) so maybe, more organizations and associations like the DSA are what the industry needs.

The Newest Member Companies are:

Aloette Cosmetics, Inc.
Clever Container Company
Heart Warming Creations
Initial Outfitters
Initials, Inc.
Learning is an Art
Max International - (OpTree Profile)
Rodan and Fields - (OpTree Story)
Seriesse International (OpTree Story)
Touchstone Crystal, Inc

Popularity: 3% [?]