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Vemma, the dietary supplement company best known for its Verve! Energy Drink, made an appearance last weekend at the home of David Arquette and Courteney Cox.

The celeb couple hosted the L.A. Launch of Propr , a new clothing line created by David Arquette and Ben Harper, two notoriously funky dressers. The new clothing line is entirely all natural and eco-friendly. The official launch of the clothing line came last month during New York’s Fashion week.

The gift bags for the event were custom created by GBK Productions. Vemma supplied the celebs at the party with several of their nutritional and dietary supplements.

Among the stars who received samples of the Vemma line of products in their goodie bags were Jennifer Aniston, Heidi Klum and pro-surfer Kelly Slater.

While the route of tying celebs to Network Marketing products isnt new, Vemma/Verve seem to use it more than others.  Verve has several celebrity endorsement deals with Slade Smiley, the AHL team - Milwaukee Admirals, pro superbike racer - Johnny Rock Page, the NBA Phoenix Suns and others.

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USANA has announced that a California State Court has dismissed a class action suit filed against the company in 2007.

The suit, filed by former USANA distributors, Jeannette Johnson and Christopher Crane-Johnson v USANA, on behalf of themselves and all others distributors was filed last summer not only against the company, but also certain officers, distributors and directors. The plaintiffs allege that, USANA failed to disclose material adverse facts about the company, its business relationships and its future business prospects. There were also claims of concealment of fraudulent activity and that USANA maintained an unsustainable business model.

An official statement from the court states that The Plaintiffs agreed to request that the court dismiss the case with prejudice and determined there was no longer any merit to maintaining a class action lawsuit

USANA and its CEO, Dave Wentz, were also pleased at the outcome, “We are pleased that the court approved this motion to dismiss. We will continue to move forward without further distraction or expense.”

This is more good news for the company that has a had a very interesting year including being able to rid itself from the annoyance of Barry Minkow’s lawsuit and move beyond the unsuccessful attempt to take the company private.

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The Longaberger Basket Company is shaking things up at the manufacturing plant, from the basket making process up to the location of their processing plant. The company says that the changes are being made both in an effort to streamline operations at the company, but also in an effort to save energy and increase productivity.

The changes in the basket will come in the stain used to finish the baskets. The company will convert to a roller system staining the basket before they are woven rather than spraying them afterwards. The move will not only use less of the stain but will also make the entire process more energy efficient.

Along with the changes in the basket making process, the company will move its basket making plant from Hartville to Frazeysburg. The current plant will be shut down. The 30 employees at the current plant are being given the option to move to Frazeysburg. If they choose not to make the move, they will be paid through the first of the year and receive career counseling.

“This is a landmark manufacturing improvement that will lead us into the next generation of basket making while at the same time solidify our commitment to our century-old craft,” said Kelly Walker, Longaberger’s vice president of operations. “These process improvements put us in a better position to make dramatic reductions in our annual energy consumption and raw materials use. Our goal is to integrate process improvement with environmental stewardship.”

The company would like to assure all of its loyal customers that while the basket making process will change slightly the quality of the baskets and the Longaberger brand itself will remain intact.  Just hope they dont decide to change the look of the corporate office which is by far one of the coolest buildings around.

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Olivia Newton-John has decided that entrepreneur John Easterling is definitely the one that she wants. The two announced that they had wed at a fourth of July party at Olivia’s home in Malibu.
The singer and businessman wed in a small private ceremony in South America before returning to the US for a second ceremony in Florida.

Easterling is the founder of Global Wellness Company, Amazon Herb Company. Amazon Herb provides health and skin care products made from all natural products found in the Amazon. The company is also dedicated to helping sustain the environment and the rain forest. The couple paid homage to the Amazon when they exchanged vows the first time, doing so in a spiritual Incan ceremony outside of Peru.

Easterling and Newton-John have known each other for over 15 years, but have only been dating for a little over a year.

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