Arbonne’s new line aimed at young adults called appropriately, f.y.i (For Young Individuals) was recently launched and we are pretty excited about the new line.
This is an unusual step in that very few MLM companies target the youth market as actual purchasers and distributors. With the exception of Verve and some others, Arbonne’s move into the market should we welcomed.
The site is very vibrant and reflects the colors that young adults would gravitate towards - although i will say using a Mercedes Benz logo key chain on one of the pages seemed a bit off base (especially when Arbonne had sent us a legal letter a while back asking us to remove their logo from our site since it implied sponsorship of OpTree - yet they are using a Mercedes Benz logo on their own site…odd. It should also be noted that Mercedes doesn’t use cut keys for their cars anymore - only for the glove compartment.)
Anyway, the product line looks great. There is a lip gloss, body scrub, body creme, fragrance and body wash. All of the items are pretty reasonably priced and there is even a set ($54) you can buy which makes more economical sense.
We aren’t 100% of the actual age demographic they are trying to target but my guess would be 14-21 which is a very fickle audience and one that many beauty and cosmetics company target with major ad campaigns but this may work. Given Arbonne’s reputation, this is seemingly a great market for them to go after.
Once we get our hands on some products, we will test them and give you a review.
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