OpTree

In the presence of 500 guests, Arbonne announced that their newest distribution center in Canada was officially open for business.

The new center, located in Calgary, is the company’s second distribution facility in Canada. Arbonne also has corporate offices as well as a distribution center in Ontario. The new facility in Calgary also has a top of the line product storage facility.

Since 2006 when operations began in Canada, the cosmetics and skin care company has seen amazing growth in the country, especially in Western Canada, which made opening a center in Calgary a natural choice. The new 33,000 square foot facility features a state of the art storage facility to ensure that all products are stored in controlled climate to ensure perfect quality.

“Our growth in Canada has not only been impressive, making Arbonne one of the fastest growing direct selling companies in this country, but it has happened much faster than our predictions,” said Jack Crowley, Sr. Vice President, International Operations. “In less than two years, our company has grown to over 60,000 Independent Consultants, a large proportion of which are located in Canada’s Western provinces. We owe that success in large part to the ebullient entrepreneurship of our Canadian Consultants and to the enthusiastic acceptance of our products by Canadian consumers,”

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Arbonne’s new line aimed at young adults called appropriately, f.y.i (For Young Individuals) was recently launched and we are pretty excited about the new line.

This is an unusual step in that very few MLM companies target the youth market as actual purchasers and distributors. With the exception of Verve and some others, Arbonne’s move into the market should we welcomed.

The site is very vibrant and reflects the colors that young adults would gravitate towards - although i will say using a Mercedes Benz logo key chain on one of the pages seemed a bit off base (especially when Arbonne had sent us a legal letter a while back asking us to remove their logo from our site since it implied sponsorship of OpTree - yet they are using a Mercedes Benz logo on their own site…odd. It should also be noted that Mercedes doesn’t use cut keys for their cars anymore - only for the glove compartment.)

Anyway, the product line looks great. There is a lip gloss, body scrub, body creme, fragrance and body wash. All of the items are pretty reasonably priced and there is even a set ($54) you can buy which makes more economical sense.

We aren’t 100% of the actual age demographic they are trying to target but my guess would be 14-21 which is a very fickle audience and one that many beauty and cosmetics company target with major ad campaigns but this may work. Given Arbonne’s reputation, this is seemingly a great market for them to go after.

Once we get our hands on some products, we will test them and give you a review.

Popularity: 9% [?]