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Natural Health Trends, NHT Global, has appointed Joe Wood as the Company’s new Chief Operating officer. The company made the announcement Monday afternoon. Mr. Wood will be responsible for product development, marketing, business support and supply chain management.

Mr. Wood has been with the company since 2003 and previously served as the company’s President of NHT Global North Asia where he lead the Korean and Japanese markets. Wood started up operation in Korean and built the company’s business from the ground up. In lieu of the promotion, Ted Kwon has been appointed as the new President of the Korean subsidiary.

Mr. Kwon was previously the Chief Financial Officier of the Korean subsidiary and has previously worked for several other health and nutritional product companies.

Chris Sharng, President of Natural Health Trends says that the company is excited about both new appointments. “I believe that Joe’s experience with and passion about products match perfectly with our strategic emphasis on providing superior products to our members to realize their well-being or aspiration. We are working hard to put our legacy issues behind us, and appointing Joe as our Chief Operating Officer is, with his background, evidence of our commitment to offering superior consumer products to our members.”

Sharng added, “The Korean market is one of our core markets and Ted will be invaluable in our efforts to further build this market with a growth in distributors and in our product line.”

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Natural Health Trends Corp. - an international health and wellness company - appointed a new President of NHT Global, North Asia. Joe Wood, who is currently serving as President of NHT Global Korea, will now oversee operations in the Japanese market, as well as providing assistance with product development in China, Hong Kong and Taiwan.

Wood began his career with NHT in 2002 as President of the Korean subsidiary. Prior to NHT, Wood, a Brigham Young graduate, worked in executive positions at eBay and NusSkin. Wood went on to complete the Master Program at Seoul University to gain more insight into Asian and Korean business practices and their culture.

The Korean market was new for the company when Wood took over in 2002. Joe Wood was in charge of building the business over there, and it had to be done from the ground up. From 2002 to the present, Wood built a strong business in Korea from scratch. The country is now a thriving market for the NHT.

Chris Sharng, President of Natural Health Trends, said, “Joe has the experience and the proven track record to develop the kind of business that we envision as the future of the Company.

Mr. Wood said, “I am excited to take on this additional opportunity with Natural Health Trends. The Company is extremely supportive of my desire to implement the successful tools and methods that we have developed in Korea into our other Northern Asian markets.”

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