Longaberger announced this past week that the company, famous for its hand woven baskets, will begin selling the American Home Pottery collection in just a month. The new collection which will include plates, bowls, and mugs will all be stamped with the words “Made in America,” and will be available to consumers March 1st.
Longaberger will continue to sell its current pottery line, which is made in Asia, but hopes the newest products will appeal to the many consumers who in these hard economic times have become conscious of buying American to help others stay employed and to strengthen and rebuild the economy.
The company’s new line of pottery will be made in three locations in the west and Midwest. For some unknown reason, the company is choosing to keep the location of these three facilities secret. The company said that are still working out details with suppliers and is open to adding additional pottery makers.
“Made in America matters,” company president and chief executive Tami Longaberger said in a press release. “Rebuilding our nation’s economy requires an investment in America and its workers. It is the right thing to do. It is what we’re about.”
Pottery accounts for about 15 percent of the company’s sales. While the new line of pottery will cost slightly more than the current line produced in Asia, the benefits of buying and supporting the made in the U.S. pottery, far out way the few extra bucks that you will spend on the products.
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