OpTree

XanGo LLC has named Larry V. Macfarlane as the company’s newest Chief Marketing Officer.

MacFarlane comes to the company with over two decades of experience in the direct sales industry, having previously worked for several industry powerhouses including NuSkin Enterprises.

Larry Macfarlane has also served as President of Big Planet, since September 2003. Prior to this appointment, Mr. Macfarlane worked for Wind River Systems from 1998 to 2003, where he served as General Manager of network infrastructure and digital consumer markets. Previously, he served in executive positions at several high-tech companies, including President and CEO of Zinc Software, Inc. from 1994 to 1998, Vice President and General Manager of Computer Equipment Warehouse’s Utah region from 1992 to 1994, and President of Computers Made Easy from 1985 to 1992.

Macfarlane will be responsible for leading the company with new marketing and business initiatives. Macfarlane will work with others in the XanGo marketing team to lead all aspects of marketing including product management, marketing and branding.

In his previous role at NuSkin, Macfarlane served as a division president where he was responsible for developing new opportunities and helping to enhance the value of the NuSkin brand.

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Brian B. Carmack has just joined the XanGo team becoming the company’s newest Senior Vice President, International of the mangosteen beverage company.

Carmack brings with him well over a decade of experience in the network marketing industry. Prior to joining the XanGo team, he served as Vice President of Business Development/International Sales and Marketing for Melaleuca. While at Melaleuca, Carmack led the company to six consecutive years of growing international sales.

Along with his experience in the network marketing world, Carmack also played active roles in the sports marketing and merchandising industry, most notable with the National Football League where he worked with the retail advisory board. Carmack was even named one of the “Top 50 most influential people in sporting goods” by Sports Style magazine.

“Brian is a seasoned and strategic executive with the perfect skill set and track record within international business operations, sales and marketing to lead XanGo into its next phase of strong international growth and expansion,” said Craig Hale, President of XanGo, LLC. “With operations in 23 international markets, we’re at a critical point in our evolution as a company, and Brian’s appointment will allow us to meet our distributors’ needs in a way that timely addresses existing market growth and strategic new market openings.”

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As we broke the news back in July, in a mere three weeks from now, XanGo (OpTree Profile) will officially launch its new Glimpse Skin Care line. The company, best known for its introduction of the mangosteen juice to the market, is now the first to create a skin care line produced from the tropic fruit.

The new Glimpse Skin line with not only feature the benefits of the mangosteen fruit, but will also feature the proprietary technology of the BioActive X3 Complex, a revolutionary system that will help deliver the ingredients to the skin. The BioActive is an all natural, clean and toxin free complex that will naturally nourish the skin.

“Glimpse is a natural, strategic extension of our business, and we’re proud to take the lead again by creating the category for topical skin nutrition from the mangosteen fruit,” said XanGo Founder and Board Chairman/CEO Aaron Garrity. “What XanGo Juice brought to the world six years ago in terms of creating a category and introducing a ground floor business opportunity, Glimpse will offer for topical mangosteen nutrition. The difference is that six years later we are in 23 countries with a sophisticated infrastructure and one million independent distributors to support the launch of Glimpse.”

Glimpse will become available on November 7th throughout the United States and Canada. The product will be introduced to the remaining 21 countries where XanGo products are sold in the first half of 2008. The product can be purchased online or through independent distributors.

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XanGo just announced that they’ve named Robert S. Conlee as the company’s newest Chief Executive Offer. In addition, A. Craig Hale has been promoted from Chief Legal Counsel to President of XanGo.

Prior to joining XanGo, Conlee served in various roles at other major network marketing companies including Nu Skin and Pharmanex, where he held various roles including Senior Vice President of Sales and Marketing and Chief Operating officer. In total, Conlee has over 18 years of executive experience within the network marketing industry.

Aaron Garrity, Founder and Chairman of the Board of XanGo expressed his feeling on the importance of having Conlee and Hale join the XanGo team, “Six years after our founding, we’re at an historic and critical point in our growth, having just surpassed the milestone of our millionth distributor as we operate in 23 countries.” Today’s announcement will enable XanGo to maintain our position as the most successful company of its kind in the history of our industry. The recruitment of world class executives, such as Robert and Craig, will ensure that the global vision and strategy for our company is fulfilled.”

Hale has been a part of the XanGo team for three years and his responsibilities in the past have included overseeing all legal affairs both in domestic markets as well as international markets where XanGo operates. Hale has served as Chair of XanG’s senior executive team for the past year where he and Garrity worked closely together.

Garrity is pleased at the announcement of his Hale’s promotion, “We are confident that Craig has the experience and knowledge to ensure our legendary service in every market in which we operate,” said Garrity. “His passion for the direct sales industry and XanGo’s brand is exactly what we want in a senior executive who will direct XanGo’s day-to-day operations and execute on our strategies and initiatives.”

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