OpTree

EIROResearch There is a new nutritional company in the direct sales world and they have stacked their leadership team with some pretty heavy hitters. Eiro Research , a Dallas-based nutritional company, has just announced that Bo Short, Ty Tribble and Chris Cucchiara have joined on as founding partners and master distributors.

Combined, these three men have over 4 decades of experience in the direct sales world. They have all been part of various other successful companies including Nu Skin, Amway , Univera and Max International.

Eiro Research was founded this year by Chris Hausman who years ago launched a skin care line that eventually sold to L’Oreal. Hausman teamed up with former colleague Joe O’Connor who is both the operational and financial backbone of the company, and well respected MD, David Rahm. Rahm is a physician and nutritionist and is also the president and founder of the Wellness Center, a nutraceutical firm in Los Angeles.

This week, Eiro Research will launch its first product, Eiro which is nutritious liquid supplement that the company says contains a brand new first to the market superfruit, Caja. While the company says that the products are premium scientifically backed products, it is important to note that statements made by the company are in no way endorsed by the FDA.

Tribble, Short and Cucchiara are excited about the new venture and eager to help launch a product that they think will be important and very relevant to the direct sales industry. “Eiro Research is agile, dynamic, and well-capitalized – all the elements necessary to build a profitable, stable, rapid-growth company are in place,” said Short. “The industry needs a new hero, and Ty, Chris, and I are confident Eiro is it.”

Popularity: 5% [?]

Max International (OpTree Profile) the direct sales company that has made millions off of their nutritional supplement, Max GXL, has finally added a second product to their company’s offerings. The newest product is called Max WLX, and the company claims it is a weight loss breakthrough that will help millions slim down safely and effectively.

The product, which was formulated through a partnership with the University of Minnesota, became available earlier in the summer, and is now available everywhere Max GXL does business.

The WLX, which took researchers at the University of Minnesota seven years of studying to formulate, targets a dis-function in the fat hormones found in overweight people.

Max says that the WLX aims to correct the dis-function by working with 2 hormones in the body, Leptin and Adiponectin which messages to the human brain regarding weight loss. Both hormones work in a complementary fashion sending messages to the brain regarding fat burning, weight loss and muscle activity.

While the WLX was made by the University of Minnesota, clinical trials proving its effectiveness were done in a double blind placebo study by the University of Connecticut. The eight week trail showed that the Max WLX was 90% percent more effective than diet and exercise alone.

Max is counting on the fact that the trial was done by an accredited and legitimate institution to set the WLX apart from the pack of weight loss options. While the product is still too new to get any real feedback, only time will tell if the product is truly as effective as the company claims.

Popularity: 3% [?]

The Direct Selling Association has ten new member companies. The Board of Directors approved the membership applications of 10 direct selling companies who had to complete a one year pending period before they could become part of the association.

The DSA is the national trade association comprised of leading companies that sell goods and services directly to consumers. During the one year pending period, the DSA reviews each company and thoroughly looks over the marketing and business plans to make certain that each company adheres to the ethical standards of the DSA.

“The members of the Direct Selling Association pride themselves in their commitment to the highest standards in business ethics,” said DSA’s President Neil Offen. “By applying for membership in the association and going through a rigorous approval process, these companies are saying they take their ethical obligations to their field sales force and to the ultimate customer seriously and are willing to make a public pledge to that effect.”

The DSA is known for their tough “Code of Ethics”. The DSA is a self regulating association who’s members work hard to uphold the code and are constantly monitoring each other to ensure that standards are met. While some have complained that the DSA is too strict and too harsh, they are really the only association out there for the direct sales industry makes sure that the industry maintains high business and ethical standards. Lately we’ve heard a lot about lawsuits, and fraud and companies closing without telling their distributors (Weekenders) so maybe, more organizations and associations like the DSA are what the industry needs.

The Newest Member Companies are:

Aloette Cosmetics, Inc.
Clever Container Company
Heart Warming Creations
Initial Outfitters
Initials, Inc.
Learning is an Art
Max International - (OpTree Profile)
Rodan and Fields - (OpTree Story)
Seriesse International (OpTree Story)
Touchstone Crystal, Inc

Popularity: 3% [?]