OpTree

“By understanding the WORK, new people will not see tasks or jobs, they will see principles, objectives, opportunity and meaning… work ethic speaks to people about how to work, work purpose tells us about why we should work, and the scope tells them about where they should work” Andersen states while getting more serious. “Once people understand it is about changing lives, their motivation, and intentions change and so does the quality of their work. They get better at this business, and the results speak for themselves.” He then went on to say, “You can’t teach people empowerment. There is no schooling or education which can give you the foundation of what it feels like to be empowered but it naturally comes to those who have some affinity towards a cause or effort that touches them. It is that connection which allows people to see beyond what others may consider “work” and becomes a passion to the person who has been touched”.

It sounded good to us, but how many people were actually buying in to these concepts, and further more how many people were seeing the results that they were looking for? Bill Andersen’s team has grown at record growth rates over the last few months with close to 3 million in sales per month from ground zero less than 14 months ago. OpTree recognized the accomplishments of this aggressive growth curve and necessary business requirements to handle such a curve. We noted that in those first 14 months the company has grown into 16,000 square feet of office space, and now has over 40 employees, additionally we noted the ability to handle this growth as we tried to appreciate the ever expanding footprint of their representative base.

In the cover of the business book ‘The Tipping Point’ we read, ‘How Little Things Can Make a Big Difference’. This made us question Bill Andersen’s core principles, are these, those little things? One of our writers protested in our wrap session that in Max International’s case it is lots of LITTLE things and that included Bill Andersen but not exclusive of him. When we asked Bill about this, he smiled very widely and said in all sincerity… “It is most certainly NOT about me… in the slightest”.

Then after lots of banter about the role Bill has played, he completed his argument by explaining what he believes is the third core principle that has led Andersen and his down-line to experience the rapid growth that they have had. “Support is King” in a very mater-of-fact way Andersen notes. “Many of the people who join our Max business have either never had an MLM experience or have not had a GOOD MLM experience. The way we bring them into the company, explain the program and help them to get going is the biggest difference that we see… we can do everything over the internet, the phone or in person, we meet the needs of the person that we are working with at that moment… it is as though this business was designed specifically for each new member who joins”.

Andersen told us in his parting comment, that this is the TIP of the Iceberg; Max has plans to continue growing rapidly and moving to international markets. Additionally Max has been creating supplemental product lines that will help people in many aspects of their lives. In Bill’s words “The magic bullet people have been searching for” He hinted to what is coming, but then asked us not to let the secret out of the bag… and if you were really interested call a Max representative if you wanted to hear what was next.

“Like everything Max does, these next generational products will be tested and proven before they are sent out to those who represent them, because Success only comes before Work in the Dictionary”.

We feel honored to have met Bill and had the opportunity to speak with him about his passion. If you would like to contact Bill, you can do so via email.

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In most businesses there are a few basic elements that are core to the success of the business… understanding those things and properly delivering on them is generally the difference between success and failure.

Max International’s Founding Representative Bill Andersen has identified, and exploited a few things that he feels are core to his success and the rapid success of the company. Bill states that there is comfort and freedom in understanding those things which help define and differentiate “any” opportunity from those that exists in the same space.

The first core principle is: Knowing. Andersen expresses that this is so much more than believing, or thinking. While it may sound simple, we smiled widely when we first heard it, but as Andersen put it “How many things in your life can you say you KNOW the outcome to, especially in business”. Our smile quickly faded… well Bill, what do you know?

“I know that we have one of the most, if not the most dynamic business opportunities in the market, I don’t think it, I don’t believe it… I know it!” Although the business is just over a year old, Andersen boasts that the company has a rock-solid financial base, top level management at every position and they are closing in on 3 million per month in gross sales. Max is further touted by representatives to have a product that is patented and has several hundred medical articles and studies completed on the effectiveness of the MAXGXL product. Andersen says “I know that we can deliver a very unique and compelling product possibly the best product in the market, and we have the data to prove it!”

Andersen further explains that for new representatives having the ability to KNOW for themselves helps them develop confidence and increases their success levels very quickly. This is important to Andersen, because he KNOWS that his success is dependent on the success of those newest representatives. Andersen emphatically states that for less than a single car payment, a new representative can be running a legitimate business, with access to significant products in a time when people are looking for answers physically and financially.

Next, Andersen KNOWS that it takes WORK… and lots of it. “This kind of work is meaningful, rewarding and fun, but it is real WORK still the same”. Bill Andersen explained and lead him to explain why this is the second core principle of his business. “For the record WORK is much more than simply completing tasks… or finishing duties and checking boxes off on a list” Andersen clarified, now with a wide smile across his face. To be immersed and engaged in what you are doing is more than completing tasks; it includes proper understanding including work ethic, work purpose and scope.

“Again this sounds simple” Bill says with a smile “But it is vitally important as ‘Steven R. Covey’ states in his book First Seek to Understand Then to Be Understood. I want people who join in this industry to understand what they are doing, and how important it is and how it will change the lives of countless others, including their own.” Max has created what we are calling the 48hour business plan. This plan is used for the newest rookie or a seasoned veteran in the MLM world. Andersen noted “In baseball, batting practice is the same for the Home Run Hitter or the newest guy, and it is no different in this business. There are specific things you have to do, regardless of who you are and what you have accomplished”.

Tomorrow gain insight about what Bill calls the difference between completing tasks and having opportunities in meaningful principle based efforts.

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