OpTree

So with all juicy stories, they either have boring endings or ones that make ya really think if they are truly over. Such is the case with the Imagenetix claim against MonaVie which we revealed.

It seems now that Dallin Larsen, the Founder and President of MonaVie has sent out a letter to his “Diamonds and Above” assuring them that the issue will go away in “the next few days”.

Dear Diamonds and Above,

A few days ago in San Diego, California, a company by the name of Imagenetix filed a lawsuit against MonaVie and named many of our top distributors in the suit. This was in breach of an agreement we had reached with Imagenetix earlier in the week. We expect this issue to go away over the next few days.

To give you some perspective and to calm any concerns you may have, when MonaVie first launched in 2005, we included in our product a trademark ingredient called Celadrin®. Because we weren’€™t able to reach terms of use back in 2005, we stopped using this ingredient. However, Imagenetix has claimed that some of our distributors continued to refer to Celadrin® as an ingredient found in MonaVie Active and as such, Imagenetix believes that MonaVie has violated their intellectual property rights in the ridiculous amount of $2.5 billion!!!

As a show of good faith, we’€™ve reached an agreement to once again include Celadrin® in MonaVie Active. However, we are also very disappointed that Imagenetix chose to breach our agreement through the filing of their lawsuit. We’€™ve obviously been in contact with them and their attorney called us as early as yesterday apologizing for the filing of the lawsuit, stating that he was uninformed that MonaVie and Imagenetix had already reached an agreement. He was obviously embarrassed and we were less than amused.

Imagenetix has assured us that they will retract the filing and make a statement of such over the next few days and we fully expect them to keep their word. If for whatever reason, they remain in breach of our agreement, rest assured that MonaVie is well prepared as always, to protect the interests of all our distributors. Feel free to share this information with anyone in your respective groups who may have inquired as we’€™ve fielded approximately a dozen calls over the last few days at the company. However, I would caution you not to overly concern anyone by spreading discussion on this topic, as again, we fully expect it to go away over the next few days.

I guess this means we’€™re no longer under the radar! Keep up the good work!!! And let this serve as a reminder, MonaVie DOES NOT contain Viagra!

Dallin

I have to say, while we openly admit to enjoying the MonaVie product, this letter is a bit odd and it doesnt appear that Dallin got any help from a good crisis management firm to help him with it.

How does Dallin say that they stopped using Celadrin yet it’s right on his corp website as one of the Top Ten reasons that MonaVie is great! Either no one told Larsen what’s in his product or there is going to be a new job opening for a webmaster over there pretty soon. And I must say, having run a company in the past, been on boards of public companies, if MonaVie had indeed reached any agreement with Imagenetix, it would be a bit shocking that they would move forward with a very public announcement of a lawsuit against the company they allegedly just made an agreement with.

I’m not quite sure how Larsen expects this to “go away in the news few days” especially after this letter went out. I am equally confused as to Larsen really can convince people that he expects Imagenetix to “keep their word” about putting out a retraction article when according to Larsen himself, Imagenetix didn’t keep their word to begin with and that is why the lawsuit was announced so publicly.

Stay tuned, this one is far from over!

Popularity: 2% [?]

As the weather warms up across the country, the top wakeboarders in the world are preparing for a new season of competition. The 2008 Lineup, and sponsors of the tour have just been released by World Sports and Marketing, organizer of the MasterCraft Pro Wakeboard Tour. Among the list of sponsors, is network marketing company MonaVie - whose popular Acai berry drink has been everywhere lately.

MonaVie will be one of the premier tour sponsors, which will make stops in Georgia, Texas, Minnesota, Arizona and Nevada and be televised on fox affiliate network, FUEL TV.

The MonaVie Acai based drink is very popular in the athletic world. Athletes form every major sport tout the product as being a beneficial part of their daily workout regimen. This is MonaVie’s first foray into the sport of wakeboarding.

This year’s MasterCraft Pro tour will be televised on Fuel TV which is a 24/7 sports channel that is a unit of the Fox Network. Wakeboarding has become an increasingly popular sport over the last few years. This year’s tour will feature competitors from the juniors divisions as well as the women’s pro series.

MonaVie has really embraced the sports world and vice versa. The MonaVie site shows a long distinguished list of athletes from a variety of sports who feel that the health properties found in Mona Vie not only help their training, but are also beneficial to their performance during events. The Acai berry has become a well known and much talked about fruit that is said to boost the immune system, energize the mind and body, and provide all natural nutrition to improve day-to-day health for a more active lifestyle. Everyone from Oprah to Dr. Oz, to have given the thumbs up to this drink.

This sponsorship deal, will bring MonaVie to a large new audience. The X-Treme Sports genre is growing rapidly. Today, over 24 million people subscribe to Fuel TV, bringing Mona Vie to a whole new audience. Mona Vie joins a distinguished group of sponsors for the tour, including, Oakley, Reef, The Air Force, Billabong and Rockstar Energy Drink.

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Popularity: 21% [?]

Lara Spencer, Bubbly Co-Host of The Insider, made a recent appearance on the Rachael Ray Show to Gush over MonaVie. Spencer spoke about the benefits of the Acai Berry and told Rachael that the MonaVie drink is not only an Oprah favorite, but also the new “in” thing among Hollywood celebs. If MonaVie is what’s keeping those celebs looking good, count me in. Rachael was a little surprised by the $45 dollar price tag on the large bottle, but Lara assured her, it was well worth it!

Rachel Ray has profiled a number of network marketing companies on her show. Just this week, Ray gave an office makeover to a Tupperware distributor whose car/office was in complete disarray. Jennifer Dean, who has 14 distributors under her felt that it was her responsibility to those under her, as well as her customers to organize her life and her office. Dean said that the mess in her car costs her money from lost products, and time in searching through the mess for what she needs. Ray enlisted organizational guru Kristin Cunningham for the makeover.

Below is the MonaVie taste test- check it out!

Popularity: 3% [?]

Gary Shansby, former CEO of Shaklee Corp. has just been selected to serve as a delegate at the Republican Convention to be held September 1st through the 4th in St. Paul Minnesota.

Shansby, along with other delegates selected, will have to attend an orientation meeting in June in Burbank, to prepare for the convention and to receive information on their duties as a delegate.

Shansby will represent John McCain at the convention and has been a longtime supporter of both McCain and the Republican Party.

J. Gary Shansby served as Chairman and CEO of Shaklee from 1975 until 1985 when he resigned after a falling out with the company founders. Since 1987 he has acted as general managing partner of a company he founded, The Shansby Group. (which recently made an investment into MonaVie).

Shansby is a well-respected businessman in Califormia, and across the country. Shansby took Shaklee from a small family business with sales less than $80 million, to a Fortune 500 Corporation with sales in excess of $500 million dollars.

Popularity: 1% [?]