OpTree

GeneLink, Inc. has just launched GeneWize the MLM industry’s first company to focus solely on products that cater specifically to each consumer’s genetic makeup.

GeneWize will take advantage of their parent company patent and patent pending technology to collect DNA information that will allow the company to design personalized health, beauty and wellness products. The collection process is a non-invasive technique that helps the company assesses the DNA to combine a possible 177,000 ingredients in order to formulate the perfect product for each consumer.

The company held its two day launch event last weekend in Orlando, Florida and filled the house with almost 2,000 new distributors and their guests to celebrate the launch. GeneWize has almost 5,000 independent affiliates ready to go on their team.

Monte Taylor, GeneLink’s CEO, noted that “We are pleased and excited to announce that during the GeneWize pre-launch, over 4,700 Independent Marketing Affiliates joined the GeneWize marketing organization. In terms of Affiliate enrollments, GeneWize has already exceeded our first-year projections.”

Among the first products GeneWize will market are the proprietary LifeMap Nutrition and LifeMap Skin Care customized products. In the next year, they hope to launch an Anti-Aging line. Consumers receive a list of all ingredients along with their personalized products. Products are available only in the US now, but I’m sure as they become more popular, they will expand to other countries.

I can’t wait to hear feedback on this product. The idea is genius and nothing like it exists now. The health and beauty market is competitive and having a product that is made specifically to each persons unique DNA should give them a leg up on the competition.

Popularity: 2% [?]

Mannatech announced that one of their own Team Mannatech members, Nancy Lieberman, has just signed a contract to play temporarily for the Detroit Shock. What makes this news even more unbelievable is that Lieberman is 50 years old.

The Shock asked Lieberman to play for a seven day stretch when Cheryl Ford was forced to sit out with an injury. Lieberman is officially the oldest woman to play professional basketball in the WNBA.

Lieberman has been using Mannatech products as part of her training regime for over 12 years. She was first introduced to the company and its supplements when she attempted a comeback at the age of 38. Former NBA all-star Otis Birdsong recommended the products when Lieberman came to him for advice. Lieberman was shocked at how well the products worked and how they made her feel. While that comeback attempt was not successful, Lieberman was convinced of the effectiveness of the Mannatech products and has been a spokesperson for the company ever since.

“In 1997, when I was trying to come back to basketball at the tender age of 38, no one thought I could do it,” Lieberman said. “Using Mannatech products, I was able to improve my performance and become a successful player in the WNBA. Today, I’m the only woman in the WNBA who is playing professional basketball at age 50 and I enjoy telling my players, friends and family about the success I’ve had with Mannatech products.”

Lieberman is an Olympic medalist, three time college All-American and a member of both the Basketball Hall of Fame and the Women’s Basketball Hall of Fame. She was previously known as “Lady Magic” during her college career. Today Lieberman does commentary for ESPN and is also one of 163 athletes who make up the Team Mannatech Athletic squad. The Teams goal is to promote and spread the word on the benefits of adding the Mannatech products to a training program. All Mannatech products are free of harmful chemicals and all have been approved by the World Anti Doping Agency.

Popularity: 3% [?]

The Utah Valley Entrepreneurial Forum (UVEF) announced its annual “Top 25 Under Five” awards which honors top entrepreneurs from across the state of Utah. The UVEF is a non profit group that promotes the growth of new companies by providing a forum for new companies to network with each other, share experiences and by recognizing the accomplishments of new companies across Utah.

At this year’s ninth annual awards ceremony, Agel Enterprises was named the number one performer among the Top 25 nominees. The award goes to the best performing company that has been around for less than 5 years. All companies are judged on factors that include revenue growth and job creation.

UVEF’s Top 25 Under Five Awards is celebrating it ninth year of recognizing the development of more than 175 entrepreneurs and their companies. Competing companies are judged based on revenue growth and job creation.

“These Top 25 winners have demonstrated excellence in their fields and provide the brightest of prospects for the future growth of Utah business,” said Shauna Theobald, UVEF 2008 Chair. “This group represents the spirit of entrepreneurship and sets the mark by which others will be measured.”

Agel, founded by Glen Jensen in 2004, has shot to the top of the nutritional supplement world in just a few short years, and is today a leader in the field of Suspension Gel Technology.

Popularity: 3% [?]

Nu Skin announced that they have signed a research partnership agreement with Toyo Bio-Pharma, a manufacturer of all natural products in the United States and Japan. In an effort to facilitate the partnership, the two companies have set up a new joint venture in the U.S. called NU Toyo Research, Inc.

Toyo has never before partnered with a direct sales company. As part of the agreement, the two companies will work together to develop proprietary nutraceutical and cosmetics projects for Nu Skin to sell through their independent distributors. Toyo and Nu Skin will share scientific information as well as regulatory insights in an effort to create the new products.

Both companies are excited about the partnership and eager to get started on the creation of new products. “We expect this relationship with Nu Skin Enterprises to nicely complement our current expertise in natural health supplements,” said Yoshi Shiraishi, president and chief operating officer of Toyo Bio-Pharma. “We highly respect the industry-leading research and development capabilities of Nu Skin Enterprises. We believe there is a synergy between the two research teams that both companies can benefit from.”

Joseph Chang, Ph.D, Chief Scientific Officer and President of Product Development at Nu Skin, agrees, “We look forward to developing a robust relationship with joint development opportunities. “We are eager to leverage their knowledge of navigating regulatory requirements for skin care and supplements in Japan.”

The partnership between the two companies should prove to be beneficial to both companies. Toyo is a global pioneer in the use of fermentation and culturing of all natural ingredients to create effective nutraceutical and cosmetic products. That technology, partnered with Nu Skin’s products and enormous worldwide distribution force will no doubt prove to be very profitable for both companies.

Popularity: 2% [?]