OpTree

Tahitian Noni International announced that the first bottles of Tahitian Noni NatureBorn™ Whole Health Complex have been shipped to customers. We broke the news on OpTree about NatureBorn last month and the benefits of the new product.

The all-natural proprietary Whole Health Complex blend gives allegedly gives you the natural extras not found in today’s stripped-down, lab-manufactured synthetic vitamins, while the unique proprietary Tahitian Noni™ Antioxidant Blend gives you the crossover health benefits of noni. These natural complexes supply essential enzymes, activators, and bioflavonoids that help your body better absorb and utilize vitamins.

NatureBorn was created by Dr. Ralph Heinicke, who is considered by many to be the grandfather of noni research. “I have studied plant physiology all my life, and Tahitian Noni NatureBorn™ is the result of my passion to create the perfect daily supplement,” stated Dr. Heinicke. “There is no comparison to this product.”

In order for a supplement to benefit the body, each must be formulated for natural assimilation. Tahitian Noni NatureBorn has been formulated for optimal bioavailability. Natural plant ingredients, chelated minerals, and certified organic whole food blends are used above synthetic and less available cheaper alternatives.

The announcement comes at a time when Noni seems to be having some growing pains. Just last week we announced that the company was going through some restructuring efforts and laying off 85 employees.

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Tahitian Noni is the latest casualty of the current economic crisis. The company announced that they will have to cut 85 jobs from various departments within the company.

Aside from being pretty shocked by this news, we actually wonder if it is actually worse than we may be lead to believe. John Wadsworth, co-creator of the company, and its President made the announcement this past week. Wadsworth recently began revamping the company’s business model as well as cutting costs to ensure the company will survive the tough economic climate. Revamping the business model???

Wadsworth took over as President of the company in July, after taking a 3 year break to serve as mission president for the Church of Jesus Christ of Latter Day Saints. Wadsworth replaced Kelly Olsen, who is now focusing on Noni product strategy and expansion.

The 85 workers cut were from all areas of the company including training, marketing, operations, warehousing and even executive management. The cuts represent about 7 percent of the company’s workforce. Those who were laid off were given severance packages based on the length of time they served the company as well as outplacement support and an extra month of health insurance.

Along with the cutting of jobs, Noni is restructuring the company to put more of an emphasis back on the direct selling business model, and focus less on retail sales in their various lifestyle centers and cafes. Tahitian Noni feels that the direct sales business model is more effective and brings the company the most revenue. The retail sales failed to produce the kind of returns the company expected that it would.

“Restructuring always hurts,” said Wadsworth, “but we also have to look at where the company is today, where the economy is today and what’s the best course to stay strong and stable.”

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The first bottles of Tahitian Noni’s newest health formula, NatureBorn Whole Health Complex, have just been shipped out to customers. Tahitian Noni is the best selling noni beverage in the world, and the company says that NatureBorn is the perfect companion to their best selling product. Noni claims that the new supplement contains ingredients that can help lower cholesterol in as little as four weeks, protect the body from free radicals and support heart health.

The all natural proprietary Whole Health Complex blend contains the same powerful antioxidant blend found in the Tahitian Noni beverage. The NatureBorn Health Complex contains an extensive list of vitamins, minerals and fruits. The formula contains natural essential enzymes, activators and bioflavanoids that help your body not only absorb the vitamins but use them more effectively.

The all natural formula contains no synthetic vitamins and is animal free as well as 100% vegetarian.

The 12 year old company that started with only one product, and has since expanded to provide health care products, skin care, and nutritional supplements, is thrilled about their newest product.. The products founder, Dr. Ralph Heinicke, a world renowned noni expert, is especially proud of his newest creation for the Tahitain Noni customers., “I have studied plant physiology all my life, and Tahitian Noni NatureBorn is the result of my passion to create the perfect daily supplement,” stated Dr. Heinicke. “There is no comparison to this product.”

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Tahitian Noni as just announced that John Wadsworth will replace Kelly Olsen as the president of the nutritional juice company.

John who has been on a church sabbatical for the past three years, is one of the original founders of TNI. His appointment as president will be effective July 1st.

Wadsworth, along with co-founder Stephen Story, founded the company over a decade ago after the discovery of the Noni fruit on a Tahitian Island.

Olsen will not be leaving the company, but instead will be assigned by the board of directors to focus on helping the company with its strategic growth initiatives including product strategy and expansion efforts.

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