OpTree

Ocean Grown International reported to OpTree that their supplier of Astaxanthin recently received approval from the FDA for the following structure function claims:

1. Supports Joint Health
2. Supports Healthy Immune Function
3. Supports Healthy Tendons
4. Supports a Healthy Carpal Tunnel
5. Supports joint function after heavy exercise
6. Supports skin structure during sun exposure
7. Supports Anti-Aging through Cellular Health
8. Supports Healthy Skin
9. Supports Skin during Sun Exposure
10. Supports Skin during UV Light Exposure
11. Supports a Healthy Oxidative Balance
12. Supports Increased Energy Levels
13. Supports the Body in Recovery from Exercise
14. Supports Normal C-Reactive Protein Levels
15. Supports a Healthy Cardiovascular System
16. Supports Eye Health
17. Crosses the Blood/Brain Barrier

Astaxanthin, the nutrient that gives salmon its pink colour, has been found to be a potent antioxidant, with tests suggesting that it may have a free radical fighting capacity worth 500 times that of vitamin E. The carotenoid is produced by the Haematacoccus pluvialis algae when water supplies in its habitat dry up to protect itself against the effects of UV radiation. Research has shown it to have a similar structure to lutein and zeaxanthin, but there are indications that it has an even stronger antioxidant activity. New research also suggests that Astaxanthin, may also enhance the burning of fat during exercise and lead to improved muscle endurance. Astaxanthin is an exceptional antioxidant from the ocean and gives you a powerful story to share as you promote OAVE™, specifically OAVE Inside; beauty from the inside out.

This is pretty big news for OGI, the relatively new, but growinn company that uses the ocean as their source of ingredients for their growing product line. These guys are off to a quick start in 2008 and we are encouraged by what we see so far.

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OceanGrown International, (Salt Lake City, Utah) announced a partnership with Bethany Hamilton, the professional surfer who survived an attack by a tiger shark, but lost her arm. Bethany has continued to surf and live her life to the fullest, her love for the ocean is still strong, despite the accident. OGI feels that her determination will motivate others to live their life to the fullest. Her endorsement is part of the company’s strategy to encourage an active, natural lifestyle and redefine the aging process. Hamilton will promote OGI’s skin care line made from all natural products found derived from the ocean.

Kerry Brown, president and co founder sees the partnership as a natural fit for the company. “As we focus on the ocean as a source of numerous health benefits, Bethany’s respect for its power and beauty complement our company’s mission.” OGI incorporates ingredients such as algae, seaweed, kelp, moss and other sea-based actives in its cosmeceutical and dietary supplement offerings.

In addition, Bethany will choose a charity of her choice as an OGI TrueBlue Partner as part of the company’s charitable commitment, OceanGrown Trust, which focuses on preservation and sustainability and donates to organizations dedicated to keeping the world green and ocean blue.

“OGI is a company that I am proud to be a part of. I believe in their products and the commitment to an active lifestyle,” said Bethany. “It’s a great fit and I love to say I Am OceanGrown™!”

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