If you live in the Dallas/Fort Worth Area, you have one more incentive to get in shape for the summer…..Ralph and Cathy Oats, founders of Wellness International Network, Ltd, have announced the “Summer Shape Up” Weight Loss competition for those in the DFW area. The winner of the competition will receive a makeover, a photo shoot and a $500 shopping spree. Not a bad incentive to lose a few pounds before bathing suit season.
Wellness International has been committed to health and nutrition for over 15 years. The company is well known for their WinOmega3complex supplement as well as their BioLean Weight Loss programs.
Participants in the competition must lose at least 25 lbs to be eligible for the prize. The competition will continue for the next four months. WIN, in their commitment to helping participants lose weight, is providing free products to aid in weight loss and will help those in the competition keep track of their progress.
Wellness International will be keeping track of all of the participants as the summer goes on. This should be a great marketing campaign for them. As we’ve seen with shows like NBC’s the Biggest Loser, people like to see others achieving weight loss goals and love to follow along with them for motivation. Weight loss is a huge issue in this country and obesity is problem that many struggle with. Consumers spend thousands of dollars on products that they think will help shed pounds. If consumers see that WIN products are helping others achieve their weight loss goals, they will be eager to buy and try for themselves. It will be interesting to see how successful this campaign is and whether or not the company will try similar competitions in other cities.
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