Rick DeVos, co-founder of one of the oldest direct sales company’s in the world, Amway is coming out with a new book, due in stores November 3rd. His newest book, called “10 Powerful Phrases for Positive People” is a book of advice from the billionaire businessman on how each of us can improve our lives and make it richer. The book is filled with simple phrases that he says will have powerful results.
DeVos recently gave a speech during which he spoke about what the inspiration for this book was. DeVos attributes much of his upbeat attitude and success to lessons learned during his life growing up during the depression with a father who was at all times positive, even when the family was poor and struggling. DeVos also spoke about the troubles with Amway that almost sent him and his partner to jail during the 1980’s and what he learned from it, and the pride he has when he looks at his family.
DeVos says, “When I look back at the impact of things I’ve said and done as I’ve gone throughout my life, they evolve around simple phrases of encouragement and lifting up others.”
Sooo….just in case you’re wondering what these ten phrases are, here’s the list-
1.I’m wrong.
2. I’m sorry.
3. You can do it.
4. I believe in you.
5. I’m proud of you.
6. Thank you.
7. I need you.
8. I trust you.
9. I respect you.
10. I love you.
To find out the story behind each of these phrases, you will have to purchase the book. DeVos does say that he could have gone on and on with other phrases, but his editor only wanted ten. When DeVos was asked what number 11 would have been, he gave an answer true to his entrepreneurial sprit, “start your own business.” DeVos feels that especially during these tough economic times, it is important for people to think about going into business for themselves
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Alticor/Amway 
Jay Van Andel, the Devos’ friend and Co-Founder had made the list in the past, but has not been named in the magazine since his passing in 2004.
