Avon (New York, NY) announced that Patrick Dempsey, aka McDreamy of the ABC hit, Grey’s Anatomy, has signed on to be the face of the company’s new men’s fragrance. The scent, which has yet to be named, will likely launch in 09.
We covered the announcement of Avon partnering with Emanuel Ungaro to create a fragrance line and no doubt that Dempsey is the new face of this venture.
Andrea Jung, CEO of Avon is thrilled about Dempsey first foray into the fragrance world. “We are thrilled to partner with Patrick Dempsey, an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style.”
Dempsey will be involved in all aspects of the creation and marketing of the new fragrance Dempsey released a statement saying, “This is an extremely exciting opportunity for me to work with Avon. The brand reaches every corner of the globe with more than just high quality products - it creates economic empowerment for women through its earning opportunity, and has an excellent reputation for corporate
Dempsey’s wife, Jillian has been involved with Avon for several years. Since 2006 she has served as the company’s global creative color director.
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