While many businesses are shutting down or laying off employees, Pre-Paid Legal believes they are well positioned, despite its recent release of membership results and the ongoing problems with Barry Minkow.
Chief Financial Officer of Pre-Paid Legal Services, Inc, Steve Williamson had this to say about this year’s growth: “In tough economic times we see increased interest in people wanting to market our Legal Services Plans as Independent Sales Associates. This increased interest will lead to our 16th consecutive year of growing our Membership revenues.”
One Independent Associate, Beth Taylor started her Pre-Paid Legal business 12 years ago. Taylor, a single parent, has a theory as to why people are signing up with Pre-Paid Legal: “People are losing their jobs today, airlines are going bankrupt, and they’re laying off the mortgage industry. People are really in need of finding something they can sink their teeth into. And that’s what I love about this business. I get up every day knowing that I make the difference. If I’m going to work, I’m going to make a difference in the lives of other people. So it’s very rewarding and fulfilling,” said Taylor.
The company, publicly traded on the New York Stock Exchange (NYSE: PPD), develops, services, and sells Pre-Paid Legal Plans to its members across the United States and four provinces of Canada. Plan benefits include: unlimited attorney consultation, letters and phones calls made by the attorney on a client’s behalf, document/contract review, assistance with traffic violations, and defense services for automobile-related criminal charges or general trial defense. An Independent Associate can market Pre-Paid Legal Plans from home to individuals, families, small businesses, or groups such as schools and local businesses.
Pre-Paid Legal also offers an Identity Theft Shield plan that can be purchased as a standalone product or in addition to a legal plan membership for a discounted rate. This valuable service provides each member with a credit report, continuous credit monitoring, and identity theft restoration services. “You can’t stop your identity from being stolen, but what you can do is have a very proactive professional company that will go to bat for you and restore it if you should become a victim. We have that product,” said Mark Brown, Senior Vice President and Chief Marketing Officer at Pre-Paid Legal. “And then you couple it with the fact there is no other company that I’m aware of anywhere in the world that has access 24/7 for their clients to great law firms. We do,” said Brown.
Pre-Paid Legal Membership benefits can also be added as employee benefits, by employers. Independent Associate, Rob Vest, top group producer at Pre-Paid Legal, says the legal plans are a benefit employees can use right away, “This is a NOW benefit. That’s the real key. The more economic problems that we are having out there, the worse the economy is, and the more legal problems that come up. If the employees are having those problems, that affects the employer.” Vest believes people want to spend their money on something they can get value from immediately, “So we are in the perfect place right now in the market, and we have a perfect solution to the problem.”
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